San Francisco, CA – December 12, 2013 — Virgin Produced, the content development and production arm of Virgin Group, and POPSUGAR Inc., the global lifestyle media property, today announced the launch of a new entertainment program that will be available exclusively on the Virgin Produced Channel. “POPSUGAR on Virgin Produced” will be hosted by POPSUGAR’s popular editors and reporters and features a wide variety of pop culture topics including entertainment, food, style, and lifestyle, as well as top celebrities, stylists, designers, chefs, and fitness experts.
“We are thrilled to team with POPSUGAR and look forward to sharing such topical pop-culture content with our viewers,” said Justin Berfield, chief content officer at Virgin. “POPSUGAR is an incredible addition to our family of specialized content partners and truly complement our existing programming.”
“If POPSUGAR were an airline, it would be a lot like Virgin — stylish, on-trend, service-oriented, and playful — so the opportunity to create a show exclusively for Virgin Produced Channel viewers is very exciting for us,” said David Grant, president of POPSUGAR Studios. “Our goal is to make our video content available to viewers wherever they are, and now they can even catch the best of POPSUGAR in the air.”
“POPSUGAR’s video unit has been one of our fastest growing areas, with over 275 original episodes viewed over 50 million times per month online. This partnership with Virgin represents the first step towards making the POPSUGAR video content accessible on multiple platforms,” added Jen Wong, EVP of strategy, operations, and business development of POPSUGAR.
“POPSUGAR on Virgin Produced” will be available on the Virgin Produced Channel on all Virgin America flights by Dec. 15 and on Virgin Australia flights by early February.
POPSUGAR Inc. is a global media and technology company at the intersection of content and commerce online, on mobile, and at your door. POPSUGAR.com is the go-to destination for the biggest moments, the hottest trends, and the best tips in entertainment, celebrity, fashion, beauty, fitness, food, and parenting. In addition to showcasing the best original lifestyle content, POPSUGAR's growing portfolio of commerce brands includes ShopStyle, the leading fashion search engine, and POPSUGAR Must Have, a monthly subscription box featuring editor-curated products. Targeting women 18-40, POPSUGAR draws over 20M users worldwide, 50M live and on-demand video views, and half a billion in annual retail revenue. POPSUGAR Inc. is a privately held company, funded by Sequoia Capital and Institutional Venture Partners with offices in Chicago, Los Angeles, New York, San Francisco, and London. For more information, visit POPSUGAR.com and follow @POPSUGAR on Twitter.
About Virgin Produced
Headquartered in Los Angeles, Virgin Produced is the film and television development, packaging, and production arm of Sir Richard Branson's Virgin Group. Led by Cofounder/CEO Jason Felts and Chief Creative Officer Justin Berfield, Virgin Produced breaks the archaic models of traditional Hollywood by providing a collaborative environment that embraces talent, so they can best create and inspire while putting quality and innovation first. Launched in 2010, Virgin Produced's films include thriller Limitless, social change film Machine Gun Preacher, action epic Immortals, award-winning Departure Date, comedies Movie 43 and 21 & Over, and bio-pic Jobs, which cumulatively have grossed over $647M in worldwide box office. With an equal focus on television and commercial branded entertainment, Virgin Produced has a robust slate of scripted and unscripted projects in development at most broadcast and premium cable networks. In April 2012, Virgin Produced launched its own digital network of Virgin Produced Channels, with premium programming of lifestyle, music, travel, technology, and comedy content currently available onboard Virgin airlines and expanding across other Virgin transportation, mobile, broadband, health club, hotel, and retail operating companies. Very simply; Virgin Produced creates content meant to inspire and entertain with direct access to reach over 60 million loyal Virgin brand fans globally. In 2013, Virgin Produced also launched Virgin Produced India, which is developing, packaging, producing, and distributing Bollywood film and television content.