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Just in time for the official start of the holiday shopping season, Black Friday, we are very excited to announce the launch of Shopstyle's Sale Alerts - a personalized email service notifying shoppers about sales on their favorite clothing, home and children’s wear items.  With Sale Alerts, shoppers simply create a profile with their favorite designers and the types of items they desire and when those items go on sale, they receive emails with direct links for purchasing the items on sale.

The best part of ShopStyle's Sale Alerts is that it includes access to all of ShopStyle's retail partners - stores such as Saks Fifth Avenue, ShopBop, Macy’s, J.Crew and William-Sonoma - so your email alerts will include items found at both national retailers and specialty boutiques.


 

To read more about the launch, as well as some exciting news about the expansion of ShopStyleKids, read more.

Sugar Inc. Launches ShopStyle Sale Alerts, Helps Consumers Spread Dollar Further This Holiday Season

Company Also Announces Expansion of ShopStyle Kids, Adding Baby Gear and Toys


SAN FRANCISCO, November 20, 2008 – With consumers feeling the economic pinch in their wallets, Sugar Inc., the leading online publisher dedicated to lifestyle and entertainment for trendsetting women, is introducing ShopStyle’s Sale Alerts, a personalized email service notifying shoppers about sales on their favorite clothing, home and children’s wear items just in time for holiday season shopping.  The company also announced the expansion of ShopStyle Kids to include baby gear, toys and books.

Through the new Sale Alerts feature on ShopStyle.com, shoppers create a profile identifying their favorite brands sold at the world’s leading fashion, beauty, home and kids retailers, as well as their category, sale and email preferences.  Depending on the shopper’s preferred email frequency, when products matching their profile go on sale at one of ShopStyle’s retail partners - stores such as Saks Fifth Avenue, ShopBop, Macy’s, J.Crew and William-Sonoma – they receive an email with direct links to purchase the products on sale.

“Shoppers around the world are tightening their belts this holiday season and we want to help them stretch their hard earned dollars as far as possible,” said Andy Moss, EVP Product & Commerce at Sugar Inc. “Sale Alerts offer both budget-conscience shoppers, as well as fashionistas, access to the best prices on their favorite brands letting them shop all the sales at once across hundreds of major retailers and trendy boutiques.”

ShopStyle also announced the expansion of ShopStyle Kids to include thousands of additional items for parents and little ones alike.  The site recently added renowned baby retailers BabyCenter, BabiesRUs and Right Start to its catalog of popular children’s brands and now features baby gear, toys and books in addition to a greater variety of clothing and children’s home décor products, including a children’s gift section that is sure to help relatives select the perfect presents this holiday season.

“Holiday shopping has never been easier,” said Moss.  “With notifications of your desired items at their lowest prices sent directly to you and the ability to search for toys and children’s gifts at your fingertips, Black Friday will be painless this year."

About Sugar Inc.
Sugar Inc. is an online media network focused on creating the richest, most relevant online community for trendsetting, passionate and smart women. The company owns and operates ShopStyle, Coutorture Media, StarBrand Media, OnSugar and the Sugar Network, which includes the insanely addictive flagship website, PopSugar as well as BellaSugar, BuzzSugar, YumSugar, FitSugar, geeksugar, GiggleSugar, lilsugar, CasaSugar, DearSugar, PetSugar, SavvySugar, CitizenSugar, PopSugar UK, FabSugar UK, TeamSugar, PopSugar’s CelebStyle and FabSugar, the 2007 People’s Choice Webby winner for Fashion. Founded in April 2006, the San Francisco-based Sugar Inc. overall receives 11 million unique visitors a month.  World-class investors including Sequoia Capital and NBC Universal fund Sugar Inc.