San Francisco, CA, March 3, 2011 – PopSugar City launches today in San Francisco, Silicon Valley, Los Angeles, Seattle, Chicago, Boston, New York, and Washington, DC, providing insanely addictive local content and exclusive access to the best local services and experiences in each city. PopSugar City is part of Sugar Inc., the online leader in original content, social media, and commerce for trendsetting women with a global audience of more than 20 million. Readers can sign up to receive daily emails for each of these cities at

PopSugar City’s editors deliver insider scoops on new local hotspots; firsthand reviews of everything from body-sculpting classes to cocktail bars to brow-shapers; and neighborhood shopping guides and close-to-home getaways. Reviews and reporting are written in the same fun, trendsetting, and stylish voice for which Sugar editors are known, by experienced writers who’ve spent years researching their city to find the absolute hippest places.

“We’re tapping into the same energy and enthusiasm we have for covering national trends and news and bringing it closer to home with PopSugar City,” said Lisa Sugar, Sugar Inc. founder and editor-in-chief. “We're excited to discover new exciting places and fashionable brands, which in some cases we can also provide exclusive offers to our savvy readers.”

“Our mission at PopSugar City is to provide great editorial content and well-researched and recommended services and experiences that hit every passion point for stylish women,” added Ryan Donahue, general manager of PopSugar City.

PopSugar City also provides its members with weekly exclusive offerings at top local destinations including restaurants, spas, fitness centers, nearby getaways, and local events. In addition to the eight launch markets, PopSugar City will feature national offers across PopSugar Network, which includes 16 editorial sites focused on three primary channels: Celebrity and Culture; Fashion, Beauty, and Shopping; and Home and Family.

To celebrate the launch, PopSugar City is giving away $100 PopSugar City credit every Thursday for four weeks on the PopSugar City fan pages. Visit, select your city, find and “like” its Fan Page via the Facebook button to enter to win.

About Sugar Inc.
Since being founded in 2006, Sugar Inc. ( has maintained its mission to entertain and delight its audience by producing insanely addictive content, unmatched shopping experiences, and a robust social community. Sugar Inc. is a leading international diversified women's media company with an audience of more than 20MM monthly unique visitors across three business segments: original content ( and, commerce (, and local ( with operations in the U.S., Europe, Japan, and Australia. Sugar Inc. is privately held and backed by world-class investor Sequoia Capital.