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Sites to Provide British Women with Unequaled Access to All Things Pop Culture SAN FRANCISCO – March 25, 2008 – Almost two years after Sugar Inc.’s launch of the Sugar Network, the company is crossing the pond to expand its lifestyle and entertainment network in the United Kingdom, introducing British versions of its most widely-read sites, PopSugar.com and FabSugar.com. The expansion marks the company’s first overseas venture. PopSugar UK and FabSugar UK will have their own URLs separate from the US versions of the sites, UK.PopSugar.com and UK.Fashion.PopSugar.com respectively. The Sugar Network publishes 15 lifestyle and entertainment blogs, written by and for women, ranging from celebrity gossip and fashion and beauty to home décor and technology gadgets. With more than 7 million unique visitors each month, 27 percent of the network’s visitors come from outside the United States, with the largest percentage of overseas readers hailing from the UK. "We are thrilled to begin our international expansion in the United Kingdom. The Sugar Network has been listening to our UK users and they want even more news on their celebrities and the new sites will allow for this" said Lisa Sugar Editor-in-Chief of Sugar Inc. "While pop culture is universal, we recognize that our readers overseas have regional preferences. PopSugar UK and FabSugar UK, will reflect entertainment and style with a uniquely British accent.” The UK sites will follow the same clean design and upbeat voice as their American counterparts, as well as include many of the popular features on their sites, such as “Guess Who”, where readers guess the celebrity from a photo, “Look For Less”, where editors find more affordable versions of a celebrity’s outfit and “Love it or Hate it” polls where readers vote on a celebrity’s outfit. The sites will take on a more regional tone with their London-based editors’ focus on British pop culture icons such as Katie Price, Kate Moss, Sienna Miller and Princes William and Harry and hit television series like Skins. About Sugar Inc. Sugar Inc. is an online media network focused on creating the richest, most relevant online community for trendsetting, passionate and smart women. The company owns and operates ShopStyle, Coutorture Media and the Sugar Network, which includes the insanely addictive flagship website, PopSugar as well as BellaSugar, BuzzSugar, YumSugar, FitSugar, GeekSugar, GiggleSugar, LilSugar, CasaSugar, SavvySugar, CitizenSugar, DearSugar, TeamSugar and FabSugar, the 2007 People's Choice Webby winner for Fashion. Founded in April 2006, the San Francisco based Sugar Inc. overall receives 7 million unique visitors a month. World-class investors including Sequoia Capital and NBC Universal fund Sugar Inc. ###