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Fashion Shopping Service Joins Sugar's ShopStyle Network.

San Francisco, CA (Oct 14, 2010) – Sugar Inc., the leading international online women’s media company, today announced the acquisition of MyPerfectSale, the San Francisco-based fashion shopping service that connects over half a million registered members to the latest sales for high-end designer apparel and accessories.

MyPerfectSale operates MyPerfectSale.com, an online shopping destination that sends over twelve million customized email sale alerts per month. MyPerfectSale also runs DesignerApparel.com, a shopping service that helps customers find fashion products across the premier US department stores, luxury retailers, and fashion boutiques.

Sugar Inc.’s acquisition will accelerate the growth of MyPerfectSale in the U.S. and enable it to expand into international markets where Sugar Inc. currently operates, including the UK, Japan, France, Germany and Australia. MyPerfectSale will be maintained as a separate brand while becoming a part of Sugar Inc.’s ShopStyle network of shopping sites. MyPerfectSale’s eight employees will join the growing Sugar Inc. team.

“We are excited to add MyPerfectSale’s large membership base to ShopStyle’s network. MyPerfectSale will now be able to leverage ShopStyle’s network to increase its reach and differentiation in this fast-growing market,” said Andy Moss, President of Sugar Inc.’s ShopStyle.

“When we started Sugar four years ago, we believed future online media leaders would delight their audiences by combining content and commerce,” said Brian Sugar, founder and CEO of Sugar Inc. “MyPerfectSale has done a tremendous job growing their business and we are excited to have them join our commerce team.”

“We’re very pleased to join Sugar Inc. and extend our potential reach to the company’s 18 million plus unique users,” said Dominic Ang, President of MyPerfectSale. “MyPerfectSale fits perfectly into the Sugar Inc. family of sites, and will now connect even more fashion-conscious shoppers to name brands at great prices.”

Sugar Inc. produces insanely addictive content, amazing shopping experiences, and nurtures a vibrant women's community, including: PopSugar Network, the leading original content and social media destination for women; ShopStyle, a social shopping destination that brings together the most fashionable stores and the best brands; and PopSugar’s FreshGuide, which publishes editorial city guides that showcase the best businesses and activities in local markets.

About Sugar Inc.
Since being founded in 2006, Sugar Inc. has maintained its mission to entertain and delight its audience by producing insanely addictive content, unmatched shopping experiences and a robust social community. Sugar Inc. is a leading international diversified women's media company with an audience of more than 17m monthly unique visitors across three business segments: original content (PopSugar.com and PopSugar.tv), commerce (ShopStyle.com) and local (FreshGuide.com) with operations in the U.S., Europe, Japan and Australia. Sugar Inc. is privately held and backed by world-class investor Sequoia Capital.

Sugar Inc. can be found online at http://www.sugarinc.com/.

Media Contact:
Mark de la Viña
Consort Partners
popsugar@consortpartners.com
Tel: +1 415 282 4795