Former Flip Video Marketing Executive Joins Expanding Executive Leadership Team

SAN FRANCISCO, CA – January 4, 2012 – Sugar Inc., a leading content and commerce company, has named Jodi Lipe as Executive Vice President of Marketing. In this role, Lipe will oversee consumer and trade marketing for the PopSugar Network and the company’s commerce brands including, ShopStyle, and PopSugar Shop. Her key responsibilities will include brand management, marketing communications, advertising and consumer promotions.

Lipe brings a wealth of marketing experience in entertainment, media and consumer electronics to her role at Sugar. Most recently, she was head of marketing for Cisco’s Flip Video division where she led brand marketing efforts including, product launches, strategic partnerships, celebrity endorsements and innovative advertising campaigns. During her tenure, Flip Video achieved category leadership in the U.S. and industry-wide recognition for the “Do You Flip?” campaign.

We're thrilled to have Jodi on board to lead the marketing organization with a focus on further building our brand and establishing mainstream consumer awareness and demand,” said Brian Sugar, Co-Founder and CEO, Sugar Inc. “As we grow and scale our brand and businesses, Jodi brings the perfect combination of strategic and creative thought leadership to our executive team.

Lipe added, “I’m excited to be joining Sugar and its talented executive team as we scale up consumer-focused efforts. I see tremendous opportunity to impact the brand and business with strategic marketing and breakthrough campaigns that meet both consumer and advertiser needs.”

Prior to joining Flip, Lipe was Senior Vice President of Marketing of Current TV, the award-winning television and online network founded by Al Gore and Joel Hyatt. Earlier on in her career, Lipe held various marketing positions at leading media companies such as, AMC-TV, Viacom, and Cartoon Network.


About Sugar Inc.
Sugar's mission is to entertain and delight its audience with insanely addictive content, unmatched shopping experiences and a robust social community. Through an online global network, Sugar brings to life what is personally relevant to modern women everywhere – whether it’s a red carpet moment, an inspiring fitness tip, or an exclusive shopping event. Sugar has over 25 million monthly unique visitors worldwide. The company was founded in 2006 by Brian and Lisa Sugar and is backed by leading investors Sequoia Capital and Institutional Venture Partners (IVP). Learn more at:

Press Contact:
Laurie Spindler
Director of PR, Sugar Inc.