Sugar Inc. CEO Brian Sugar published the exciting results from a test pitting traditional ad network banners against ShopStyle's new contextual shopping IAB units. Drawing upon ShopStyle's strong retailer relationships and expansive, continually updating inventory of product images and links, these new ad units surface items based on page content for contextual relevance. The ShopSense ads join interactive shopping widgets and product layouts in ShopSense's stable of tools, providing yet another way for site owners to make money. Check out the results and the full story at

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