Understanding and connecting with one's audience certainly makes sense in a media landscape that changes as fast as technology can evolve. Sugar Inc. is excited that one of our own has been recognized for doing just that. Vice-President of PopSugar Media Kristine Shine has been tapped by MediaPost Publications to contribute regularly as an expert on Gen Y women in its Engage: Gen Y blog. Check out her most recent installment about lessons learned from the front lines of the battle to reach millennials, and subscribe to the blog newsletter to stay on top of Kristine's insights on social media and this very influential generation of women.