SAN FRANCISCO, Calif., Dec. 9, 2011— Sugar Inc., a leading content and commerce company, announced today its first-ever live shopping event on PopSugar TV. Scheduled to begin at 12pm PT and presented by Allison McNamara, PopSugar TV Host, the event will showcase 25 hand-selected gifts from the popular “PopSugar 100 Gift Guide.” Viewers will also get the chance to win exclusive items throughout the broadcast including, the celebrity coveted Proenza Schouler P.S.1 pouchette and beauty blockbusters, such as Butter nail polishes and luxurious lip glosses by Tom Ford.

"We’re always looking to create new experiences that elevate the PopSugar brand and the authenticity it stands for,” said Lisa Sugar, Co-founder and Editor-in-Chief, Sugar Inc. “Our annual Holiday Gift Guides are a standout success online and now we’re bring it to life through video and offering a simple and interactive way for our viewers to shop it.”

Shoppers can tune in to the live program broadcast from PopSugar’s offices in San Francisco, and via Facebook, engage with their friends and other PopSugar editors as they shopfrom the carefully curated selection of fashion, beauty and home products. A video application will enable real-time shopping alongside a fireside chat where PopSugar editors will field questions and offer advice to shoppers onFacebook.

“Our continued mission is to offer delightful shopping experiences through innovation and new technologies,” said Brian Sugar, Co-founder and CEO, Sugar Inc. "This live shopping event is a great illustration of where we’re headed and we’re exploring additional opportunities too as we look to grow our commerce business.”

To join this special shopping event, visit PopSugar Live at The live stream is set for Friday, December 9 at 12:00pm PST/3:00pm EST. Also follow us on Twitter @popsugar and #PopShopLive.

About Sugar Inc.
Sugar's mission is to entertain and delight its audience with insanely addictive content, unmatched shopping experiences and a robust social community. Through an online global network, Sugar brings to life what is personally relevant to modern women everywhere – whether it’s a red carpet moment, an inspiring fitness tip, or an exclusive shopping event. Sugar has over 25 million monthly unique visitors worldwide. The company was founded in 2006 by Brian and Lisa Sugar and is backed by leading investors Sequoia Capital and Institutional Venture Partners (IVP). Learn more at:

Press Contacts:
Laurie Spindler
Sugar Inc. PR