Updates For Key Franchise Series,
and New Creative Collaborations
With Hannah Bronfman, Rachel Antonoff, Mae Whitman,
Ingrid Nilsen, and Nicole Richie
New York, NY (April 30, 2015) — POPSUGAR, the #1 millennial lifestyle brand for women, held its Digital Content NewFront presentation this evening at New York City's Cedar Lake.
During the presentation, the company unveiled an ambitious slate of new series and highlighted its lineup of successful returning franchise series. This diverse slate explores many of the passion points of POPSUGAR's main audience of millennial women, including the worlds of style, food, home, and comedy.
Highlights included three new style series, Hannahgram with fashion influencer Hannah Bronfman, Upstaged</> with home stager Cheryl Eisen, and Knock Knock</b> with designer Rachel Antonoff; two new food series, Eat, Sleep, Repeat with food adventurer Eden Grinshpan and Ingrid Dishes with YouTube star Ingrid Nilsen; new lifestyle shows Find Your Happy and Choose Your Challenge, Change Your Life!; plus Facebook-exclusive daily pop culture show POPSUGAR Rush.
POPSUGAR also highlighted an exciting update to its critically acclaimed scripted comedy, Seriously Distracted, which finds the returning cast breaking in a brand-new boss, played by Nicole Richie. POPSUGAR also announced its second scripted comedy series from its partnership with Above Average, All My Friends Are Getting Married, starring and produced by Mae Whitman (Parenthood, The DUFF).
"POPSUGAR delivers irresistible, joyful programming that entertains, inspires, and delights our core audience of millennial women," commented Lisa Sugar, Founder and Editor-in-Chief of POPSUGAR. "We're calling this year's celebration 'Power Your Happy' because that's exactly what we do. All the shows you'll see connect with women in ways that bring them joy across fashion, beauty, fitness, food, pop culture, and more."
Since POPSUGAR's launch nine years ago, it has become the leading independent media company with original lifestyle content for women. According to comScore, POPSUGAR reaches more women 18-34 than any other lifestyle brand, making it the #1 lifestyle brand for millennial women. 60% of POPSUGAR's audience accesses POPSUGAR's content on mobile. POPSUGAR has been a pioneer and leader in digital video, with 2 billion views to date. It has also been quick to innovate on new platforms such as Facebook, where it has seen views grow from 20,000 in September 2014 to 14.5M in March 2015. Its most popular shows include Class FitSugar, which has amassed 70M views.
"With over 2 billion video views behind us, we know what sparks the interests and passions of our 75 million–strong audience," said David Grant, President of POPSUGAR Studios. "Each of our new shows and each of our hit returning series is made with that in mind. Whether it's shows that make them laugh, style leaders who inspire them to look their best, or lifestyle experts who help them lead a happier, healthier life — we deliver shows that we know our audience will love and share by the millions."
POPSUGAR's roster of new programming for 2015 includes the following:
Recognized as the coolest girl on Instagram, trend explorer and entrepreneur Hannah Bronfman takes us on a journey to uncover the latest and hottest trends in style and lifestyle for millennial women — from fashion to fitness to beauty to music and everything in between. In HANNAHGRAM, Hannah's investigations will be inspired by comments from her massive Instagram following. Along the way, we will get an inside look at the life of one of the most vibrant influencers in media.
UPSTAGED combines three irresistible elements: a voyeuristic look at some of NYC's most expensive addresses, dramatic home transformations, and information on how to make it all happen with attainable items you can afford, curated from the places you already shop! In each episode, we go behind the scenes with Cheryl Eisen, New York's preeminent home stager, and her team as they find the perfect items to transform the homes of the most demanding clients. Viewers will see the dramatic process unfold as well as learn the home stagers' secrets for decorating tips, DIY tricks, and simple furniture hacks. UPSTAGED is a collaboration with Lionsgate and Rogue Atlas.
POPSUGAR Beauty Junkie
POPSUGAR BEAUTY JUNKIE is our weekly beauty series featuring trending and evergreen topics of high interest to our audience. Kirbie Johnson, POPSUGAR's resident beauty host and guru, hosts this snackable, stylish, and highly visual series. Episodes blend step-by-step visual instruction, easy-to-read graphics, great music, personality, and expert beauty information. The series is perfectly optimized for social, mobile, and sharing, and we'll be offering new episodes all year long.
Knock Knock With Rachel Antonoff
Fashion designer Rachel Antonoff has cult status with our audience; she combines relentless curiosity, a winning sense of humor, and an effortlessly cool approach to all things style. In KNOCK KNOCK, Rachel takes us inside the homes of the people who fascinate us and gets the stories behind the items they cherish most. Shot in an intimate style from Rachel's first-hand perspective, the show will offer unique insight into their homes and lives — and let the audience share stories and memories about their favorite possessions.
POPSUGAR RUSH is a new, daily show about all things pop culture. POPSUGAR RUSH is made specifically for our millions of Facebook fans, who expect more from us than just a repeat of the day's trending news. As a result, our editors in San Francisco, New York, and Los Angeles will go behind the stories to provide meaning, context, and humor. We'll explain how we feel about the stories and why they should care. POPSUGAR RUSH will cover every aspect of the world of pop culture, including style, lifestyle, tech, and news. Our editors are both experts and true fans — and their enthusiasm is addictive. We call it POPSUGAR RUSH because that's exactly how you will feel when you watch.
Find Your Happy
Finding happiness is top of mind for millennials, and POPSUGAR shows you how. FIND YOUR HAPPY is themed original content that inspires, encourages, and informs millennials on how to go after what they are looking for — through humorous, heartwarming, inspirational, and relatable stories — and lessons learned, as told by our editors, experts, influencers, and real people from all walks of life. Hilton and Chobani are already on board as sponsors, with more to come.
FITNESS & HEALTH
Choose Your Challenge, Change Your Life!
When POPSUGAR offers a challenge, millions join in, so this year we are launching our biggest challenge initiative ever. CHOOSE YOUR CHALLENGE, CHANGE YOUR LIFE! is a comprehensive series of challenges to kick-start your happier and healthier life. Whether your goal is to get in shape, get organized, enhance your relationships, or manage your finances, POPSUGAR has a challenge created just for you by the editors who live it every day. A big new content hub on POPSUGAR will offer snackable videos that give you hacks, tips, and tricks to make your challenge attainable, inspirational interviews with celebrities and experts to keep you motivated and on track, plus compelling articles and pinnable guides.
FOOD, TRAVEL, & ADVENTURE
Eat, Sleep, Repeat With Eden Grinshpan
EAT, SLEEP, REPEAT, Eden Grinshpan — TV host, foodie, and world adventurer — follows Eden's wanderlust, and her appetite, as she travels the world and spends 24-ish hours immersing herself in the local culture. We'll be with her as she eats breakfast, lunch, and dinner with local influencers — bloggers, DJs, chefs, and hometown celebrities — at the places they go and the places only they know. Then, Eden will prowl until dawn for the late-night food adventures each city has to offer, from food trucks to all-night diners to street-side food stalls. As the sun rises, Eden collapses in a cab on the way to the airport as she learns of her next destination. EAT, SLEEP, REPEAT is a collaboration with Part 2 Pictures.
In INGRID DISHES, watch as Ingrid Nilsen — beauty expert, cooking aficionado, and YouTube personality with over 3.3 million subscribers — conjures up delicious meals while sharing memories, stories, and laughs with social influencers, celebrities in their own kitchens. As they prepare and share the meal, Ingrid and her guest will have an intimate and candid conversation that touches on everything — life, advice, and, of course, food.
All My Friends Are Getting Married
POPSUGAR and ABOVE AVERAGE are excited to announce their second scripted comedy, ALL MY FRIENDS ARE GETTING MARRIED, starring and produced by actress Mae Whitman (Parenthood, The DUFF). She plays Chloe, a single woman in her late 20s who is facing that time in her life when all of her friends are getting married — and now she's up against the perfect storm: six bachelorette parties in a row. Each episode centers around another bachelorette party where Chloe must cope with life among a different group of friends, ranging from her college roommate and her co-worker to that awkward cousin she hasn't seen in years. We'll experience the humorous, quirky, and emotional ways we celebrate this strange rite of passage — not everything is penis whistles and pink tiaras!
Seriously Distracted: The New Boss
POPSUGAR and ABOVE AVERAGE's critically acclaimed and award-winning comedy, SERIOUSLY DISTRACTED, is back for a sequel! Last year, the ladies of LeGrande PR tackled the workplace issues that matter most: Tinder, meeting One Direction, and getting famous Instagram followers. This year, the future leaders of PR are every bit as distracted — if not more — as they will be dealing with a big change at work: they're getting a new boss — played by Nicole Richie!
EAT THE TREND
<bEAT THE TREND is one of the Internet's hottest food shows! With fresh episodes every week, host Brandi Milloy uncovers trending food on social media, invents food mashups, and shares how to easily create it all in your own kitchen. Whether you want to make your own Ramen Burger, Cronuts, or even a Crunchwrap Supreme, EAT THE TREND is your source for buzz-worthy recipes and food trends. </p>
GET THE DISH
In GET THE DISH, another POPSUGAR series that has become one of the most popular food shows on YouTube and Facebook, host Brandi Milloy shares a pop-culture-driven take on her culinary obsessions. With new episodes every week, GET THE DISH offers easy-to-follow, delicious, tested recipes (both savory and sweet!). Guest appearances include celebrity chefs and tastemakers sharing secrets to their most famous recipes. That's not all! Brandi also breaks down foolproof entertaining tips and tablescape inspirations to make meals to remember.
WE SPY STYLE
WE SPY STYLE is POPSUGAR's weekly show where style meets pop culture in a funny and informative talk format. In each episode, host Allison McNamara and co-host Elliott Morgan are joined by a celebrity/social influencer to break down the latest style trends and the week's most shareable stories with a fashion angle.
With over 70 million views, CLASS FITSUGAR is our real-time follow-along workout show and one of the most enduringly popular fitness series online. Each week, fitness host Anna Renderer sweats alongside fitness experts and Hollywood's hottest celebrity trainers to bring you inspiration and routines you can do anytime, anywhere. The show's passionate following has even led to popular live CLASS FITSUGAR events held around the country.
LIVE FROM THE SCENE
POPSUGAR's pre- and post-show coverage gets you in the know for all things relating to award shows. Our POPSUGAR hosts and style experts have complete access, and celebrity guests will arm you with everything you need to know about the big night ahead, or provide a wrap-up of what happened. It's a crash course on the nominees, fashion predictions and analysis, what's trending on social media, background on the presenters, performers, and big moments to expect from the show itself.
To view POPSUGAR's new slate of 2015 programs, go to POPSUGAR NewFront.
POPSUGAR Inc. is a global media and technology company at the intersection of content and commerce — online, on mobile, on TV, and at your door. POPSUGAR.com is the go-to destination for the biggest moments, the hottest trends, and the best tips in entertainment, celebrity, fashion, beauty, fitness, food, and parenting. In addition to the best original lifestyle content, POPSUGAR's growing portfolio of commerce brands includes SHOPSTYLE, the leading fashion search engine, and POPSUGAR Must Have, a monthly subscription box featuring editor-curated products. Targeting women 18-40, POPSUGAR Inc. draws over 75M users worldwide and drives a billion dollars in sales for our retail partners. POPSUGAR Inc. is a privately held company funded by Sequoia Capital and Institutional Venture Partners, with offices in Chicago, Los Angeles, New York, San Francisco, and London. For more information, visit POPSUGAR.com.