New poolside desert oasis offers festival goers exclusive access to special musical guests, fashion, pool parties, and more.

San Francisco, CA — April 1, 2015 — POPSUGAR Inc. (, the leading global media and technology company that aims to help women live their happiest and healthiest lives through original content and commerce, today announced the POPSUGAR + SHOPSTYLE Cabana Club at the biggest music festival in the desert. In a three-day takeover of Viceroy Hotel, the exclusive events will provide attendees the ultimate destination where music meets style.

The POPSUGAR + SHOPSTYLE Cabana Club, which opens its doors the first weekend of the festival, April 10-12, will bring the brands to life through custom activations. Invited guests will enjoy an array of special events, musical performances, and VIP hospitality. Guests will also experience a one-of-a-kind SHOPSTYLE Villa of festival fashion, where brands and fashion experts will be on site sharing their expertise on festival fashion. POPSUGAR will have a mobile studio set up at the Viceroy to capture lookbook style trend reports on fashion and beauty as well as celebrity interviews.

"Festivals influence pop culture and the fashion industry by inspiring new trends influenced by music and personal creativity. We are excited to host our first Cabana Club this year to celebrate this convergence of style and music in the chic Viceroy Hotel," said Lisa Sugar, editor in chief and founder of POPSUGAR.

POPSUGAR and the team from the Life Is Beautiful Festival have united to create a unique experience for guests. For this exclusive event, noted art curator team JustKids has appointed the champion of colorful installation artist Maser to create a vivid experience through an interactive labyrinth, which will allow visitors to take ownership of the space, encouraging the viewer to investigate, explore, and move around the installation while sharing images of themselves  within that magic shifting playground for the ultimate selfie. 

Featuring an exclusive lineup inspired by the music festival, the current event schedule includes the following: 

Friday, April 10 4:30-7p.m. 
Kick-Off Poolside Party: An Evening With Alessandra Ambrosio 
Supermodel and designer Alessandra Ambrosio will host an evening cocktail party to kick off the launch of her new Ale by Alessandra for BaubleBar jewelry collection. Alessandra will share fun and fashionable styling tips and tricks with pieces from her collection to inspire fan fashion for the festival weekend or a night out. DJ Daisy O'Dell will be providing tunes during the party. 

Saturday, April 11 
11 a.m.-1 p.m. 

Brunch With the CFDA 
Celebrate the intersection of pop culture, music, and fashion with POPSUGAR and the Council of Fashion Designers of America. The CFDA marks its first-ever journey to the festival with seasoned veterans POPSUGAR and Mara Hoffman. Known for her extraordinary prints, vibrant colors, and playful swimwear, designer and CFDA member Mara Hoffman makes the perfect special guest for the event. The brunch will also celebrate the highly anticipated launch of the CFDA POPSUGAR Must Have box, available for purchase on April 15. Based on the CFDA and POPSUGAR's shared passion for both fashion and philanthropy, the limited-edition box features a curated assortment of items from CFDA members, and 50 percent of the box's profits will be donated to the CFDA Foundation. The very chic and stylish founder of HBFit, Hannah Bronfman, will provide groovy sounds during the brunch. 

Saturday, April 11, and Sunday, April 12 
1-5 p.m. 

Cabana Club Pool Party 

The Cabana Club Pool Party at the POPSUGAR + ShopStyle Cabana Club will be one of the hottest parties to attend while in the desert. With a lineup that rivals the festival, from DJs The Misshapes and Harley Viera-Newton to Zoë Kravitz's Lolawolf, revelers can escape, savor specialty cocktails, and enjoy stimulating poolside musical performances throughout the weekend. 

On Saturday, girls run supreme at The Cabana Club Pool Party with some fierce and fashionable musicians and DJs. The pool party kicks off with LA-based DJ and producer Val Fleury. Val will spin a mix of house, indie pop, future bass, and hip-hop. Model and former Dior Beauty in-house DJ Harley Viera-Newton will follow, bringing her East Coast vibe and style to the mix. The afternoon is finished off with sounds from HBFit founder and style maven, Hannah Bronfman. Hannah will provide some cool, groovy sounds and prep the crowd for a live performance from Zoë Kravitz's Lolawolf. Lolawolf will close out the party with their sexy electro-pop beats.

The party continues on Sunday. LiFE Nightclub resident DJ Zen Freeman will open the pool party with a set full of electro and nu-disco beats. DJ duo Leigh Lezark and Geordon Nicol, aka The Misshapes, will keep the good vibes going as they spin sounds to the likes of Disclosure, Flume, and CHVRCHES while attendees relax poolside. British model and DJ, Atlanta De Cadenet Taylor, will provide groovy tunes before R&B crooners James Davis, provide a live poolside performance to end the party. 

Additionally, guests will be able to experience the SHOPSTYLE Villa, a one-of-a-kind fashion experience where SHOPSTYLE brands and influencers will be on site to provide their expertise on festival fashion. 

For additional information on the POPSUGAR + SHOPSTYLE Cabana Club, visit You can also follow the company on Twitter and Instagram: @POPSUGAR and @SHOPSTYLE #cabanaclub. 

Press Contacts: 
Chet Mehta and Marina Beck 
PR Department: (323) 556-3100

On-site Contacts: 
Marina Beck and Jo Henderson 
PR Department: Marina cell — (310) 909-3560/Jo cell — (469) 569-8648

POPSUGAR Inc. is a global media and technology company at the intersection of content and commerce — online, on mobile, on TV, and at your door. is the go-to destination for the biggest moments, the hottest trends, and the best tips in entertainment, celebrity, fashion, beauty, fitness, food, and parenting. In addition to the best original lifestyle content, POPSUGAR's growing portfolio of commerce brands includes SHOPSTYLE, the leading fashion search engine, and POPSUGAR Must Have, a monthly subscription box featuring editor-curated products. Targeting women 18-40, POPSUGAR Inc. draws over 75M users worldwide and drives over a billion dollars in annual retail revenue. POPSUGAR Inc. is a privately held company funded by Sequoia Capital and Institutional Venture Partners, with offices in Chicago, Los Angeles, New York, San Francisco, and London. For more information, visit

SHOPSTYLE, from POPSUGAR Inc., is the leading digital fashion-shopping platform for shoppers 18-45. SHOPSTYLE brings together the most-fashionable brands and the best stores, allowing users to shop from over 10 million products from apparel, home decorating, and kids' items. The company operates sites internationally in Australia,  Canada, France, Germany, Japan, and the UK. POPSUGAR Inc. draws over 75M users worldwide and influences over a billion dollars in annual retail revenue. For more information, visit

About CFDA
The Council of Fashion Designers of America, Inc. (CFDA) is a not-for-profit trade association founded in 1962 that leads industry-wide initiatives and whose membership consists of more than 480 of America's foremost womenswear, menswear, jewelry, and accessory designers. The mission of the Council of Fashion Designers of America is to strengthen the influence and success of American fashion designers in the global economy. For more information, please visit,,, and

About BaubleBar
BaubleBar is building the first one-stop retailer for on-trend fashion jewelry at an affordable price point. Utilizing real- time data, BaubleBar is able to leverage its unique sourcing capabilities and fast speed to market, to merchandise its offerings based on current market dynamics and consumer taste preferences. This core differentiating factor, coupled with original editorial content and a high-touch customer experience, has allowed the company to build a strong destination platform within the $22B fashion jewelry industry. Learn more at 

About Life is Beautiful
Life is Beautiful is an inspirational company dedicated to helping people conquer their fears and chase their dreams. Its signature product, the Life is Beautiful Festival was founded in 2013 and launched in October of that same year as a highly successful lifestyle event featuring marquee musicians, chefs, artists and speakers. Held in the heart of Downtown Las Vegas, Life is Beautiful Festival attracted more than 60,000 attendees in its first year, and grew to more than 90,000 attendees in its second year. The festival is now branching out to an international online forum inspiring social change. For more information about the company's projects and the latest festival news, please visit and stay connected on Facebook, Twitter, Instagram and YouTube.

About JustKids
JUSTKIDS is a multidisciplinary dynamic interface that creates large scale art events, gallery shows and design spaces for high profile clients with a global network of artists, curators, designers and art consultants on an international scale. Curator and/or creator of numerous art events such as Life is Beautiful in Las Vegas, Rise Above Miami, Scoop International London, Unexpected in Arkansas, Santurce es Ley in Puerto Rico, JustKids is dedicated to serving artists, delivering amazing murals and public installations, and creating new consumer experiences with some of the world's most engaging visual artists. Since 2014, JustKids has supported a diverse team of inspirational pros and upcoming talents to meet the demands of a constantly evolving art scene. For more information about the company projects  and latest news please visit and stay connected on Instagram, Facebook and Twitter.