Company Attracts Over 25 Million People to Its Owned and Operated Properties
San Francisco, CA — POPSUGAR announced today that it attracted a record 25.5 million total unique visitors/viewers in September 2014. This represents an all-time high for POPSUGAR, a global media and technology company at the intersection of content and commerce.
In addition, POPSUGAR now ranks within the top 10 among all female-focused publishers in comScore's lifestyles category, further establishing POPSUGAR as the largest independent publisher of women's lifestyle content. Over the past year, the overall number of multiplatform unique visitors to POPSUGAR has grown by 45 percent. Another indication of POPSUGAR's continued popularity has been the rapid rise of its mobile unique visitors, which have increased 121 percent year over year. POPSUGAR's strategy to focus on growing its owned and operated properties, as opposed to aggregating 3rd party sites, is fueling the growth.
Contributing to POPSUGAR's record viewership is its unique combination of entertainment, living, parenting and style content as well as its expertise in delivering content across platforms.
"POPSUGAR has become the go-to site for women seeking information on the biggest moments, the hottest trends, and the inspiration to live their happiest and healthiest life," said Brian Sugar, cofounder and CEO of POPSUGAR. "Our ability to attract more viewers than ever before highlights the success we've had in engaging our audience and giving them exactly what they want at any time."
POPSUGAR Inc. is a global media and technology company at the intersection of content and commerce — online, on mobile, and at your door. POPSUGAR.com is the go-to destination for the biggest moments, the hottest trends, and the best tips in entertainment, celebrity, fashion, beauty, fitness, food, and parenting. In addition to the best original lifestyle content, POPSUGAR's growing portfolio of commerce brands includes ShopStyle, the leading fashion search engine, and POPSUGAR Must Have, a monthly subscription box featuring editor-curated products. Targeting women 18-40, POPSUGAR Inc. draws over 41M users worldwide and 50M live and on-demand video views, and drives over a billion dollars in annual retail revenue. POPSUGAR Inc. is a privately held company funded by Sequoia Capital and Institutional Venture Partners with offices in Chicago, Los Angeles, New York, San Francisco, and London. For more information, visit POPSUGAR.com and follow @POPSUGAR on Twitter.