San Francisco, CA — POPSUGAR, the #1 lifestyle brand for young women, today announced that it will return to Coachella with the successful POPSUGAR Cabana Club. In a one-day takeover of the Colony Palms Hotel (first year for this location), POPSUGAR will produce exclusive events that will provide attendees with the ultimate destination where music meets style.
The POPSUGAR Cabana Club will open its doors on Saturday, April 15 (during the first weekend of the festival). Invited guests will enjoy an array of special events, including a musical performance by GRAMMY Award winning multiplatinum recording artist Daya and VIP hospitality. Custom activations will bring brands such as Nordstrom, Ulta Beauty, Three OlivesⓇ Vodka, and POPSUGAR Must Have to life. Prior to the party, POPSUGAR will host an elegant VIP brunch with the Council of Fashion Designers of America, hosted by Emily Current and Meritt Elliott, the founders and creative directors of THE GREAT., and also luxury accessories designer Clare Vivier of Clare V. Throughout the day, POPSUGAR Studios, the video production arm of POPSUGAR, will establish a mobile studio at the Colony Palms to capture style trends, report on fashion and beauty, and file celebrity interviews.
"Coachella is one of POPSUGAR's favorite events to cover and attend," said Lisa Sugar, POPSUGAR founder and president. "This festival has it all — great fashion, creative beauty, high energy, social engagement, and, of course, killer music! Our partnership with the CFDA puts a spotlight on this sexy-sweet style, and our parties and brand activations capture the essence of the Coachella free spirit. Our staff gets inspired by the creativity and feeling in the air. For us, it's an inclusive imaginative party that is a catalyst for the Summer months of fun, sun, and events to come!"
Featuring an exclusive lineup inspired by the music festival, the current event schedule includes the following:
Saturday, April 15
11 a.m.- 1 p.m.
Brunch with the CFDA and Emily Current and Meritt Elliott, the founders and creative directors of THE GREAT., and also Clare Vivier of Clare V.
Celebrate the intersection of pop culture, music, and fashion with POPSUGAR and the Council of Fashion Designers of America. The event is hosted by American designers Emily Current and Meritt Elliott (THE GREAT.) and also luxury accessories designer Clare Vivier of Clare V .
Saturday, April 15
1 p.m. - 5 p.m.
Cabana Club Pool Party with special musical performance by Daya
The Cabana Club Pool Party will once again be one of the hottest parties to attend while in the desert. With a lineup of fierce and fashionable DJs and a musical performance by GRAMMY Award-winning multiplatinum recording artist Daya, revelers can escape the heat, savor specialty cocktails, and enjoy stimulating poolside music throughout the afternoon. Featuring multiple poolside villas with hair styling, beauty DIY stations, social art installations, and a DIY POPSUGAR Must Have gifting suite, as well as a POPSUGAR Studios social video moment. The POPSUGAR Studios pop-up activation will allow each festivalgoer to have a social media vdeo director create a festival-themed shareable video for their social media accounts. POPSUGAR beauty reporter Kirbie Johnson will also create Snapchat stories live from the Ulta Beauty Cabana on POPSUGAR's Snapchat channel.
For additional information on the POPSUGAR Cabana Club, visit POPSUGAR.com/festivalfeed. POPSUGAR's robust Coachella coverage will also include behind-the-scenes reports and takeovers with artists inside the festival on POPSUGAR's Snapchat channel (POPSUGAR) and to-the-minute style coverage on POPSUGAR's fashion channel on Instagram (@POPSUGARFashion).
About POPSUGAR INC:
POPSUGAR Inc. is a global media and technology company that is parent to lifestyle media publisher POPSUGAR and monthly subscription box POPSUGAR Must Have. Together, the brands attract a monthly global audience of more 100 million, generating 2.5 billion monthly content views. POPSUGAR is the #1 lifestyle brand for young women, delivering inspiring, informative, and entertaining content in multiplatforms across entertainment, fashion, beauty, fitness, food, parenting, news, and more. POPSUGAR Studios, the video production arm of POPSUGAR, Inc., is the leading producer of online video lifestyle content, with more than 300 million monthly views of its original series.
POPSUGAR Inc. operates internationally in Australia, Canada, France, Germany, Japan, China, the Middle East, and the UK, with offices in San Francisco, New York, Los Angeles, Chicago, and London. The company is privately held and funded by Sequoia Capital and IVP. For more information about POPSUGAR Inc., visit corp.popsugar.com.
The Council of Fashion Designers of America, Inc. (CFDA) is a not-for-profit organization founded in 1962 that leads industry-wide initiatives and whose membership consists of more than 480 of America's foremost womenswear, menswear, jewelry, and accessory designers. The mission of the Council of Fashion Designers of America is to strengthen the impact of American fashion in the global economy. For more information, please visit CFDA.com, Facebook.com/CFDA, Twitter.com/CFDA, CFDA.Tumblr.com, and YouTube.com/CFDATV.
About Emily Current + Meritt Elliott:
Emily Current and Meritt Elliott are the founders and creative directors of THE GREAT., a multicategory collection currently sold at over 150 of the world's best stores.
Their journey began at UCLA, where they bonded over a shared love of everything denim and Americana and weekend hunts for the perfect pair of vintage jeans. Soon after graduation, they embarked on a creative partnership, dressing celebrities for the red carpet, styling editorials, and art directing advertising campaigns. In addition to their work as stylists, the duo launched their denim brainchild, the brand CURRENT/ELLIOTT, to much fanfare in 2008. In Spring 2012, Emily and Meritt joined an elite rank of designers when they became members of the prestigious Council of Fashion Designers of America (CFDA).
After exiting CURRENT/ELLIOTT in late 2012, Emily and Meritt made their first venture in the home design arena, collaborating with Pottery Barn for an ongoing product collaboration. In a visual ode to their varied career, encapsulating their love affair with denim and imaginative worldview, Emily and Meritt penned A Denim Story: Inspirations From Bell-bottoms To Boyfriends, a coffee-table book published by Rizzoli in Spring 2014 and currently on its third reprint.
About Clare Vivier:
After noticing a lack of functional yet stylish laptop cases while working as a journalist for French TV, Clare decided to create her own line of handbags and accessories. Over time, Clare's been able to cultivate an identifiable aesthetic that's all her own and has been recognized worldwide by influencers, tastemakers, celebrities, and bloggers, who support and wear the line. Clare's strong connection to France, where she spends a significant amount of time each year with her French husband and son, remains at the core of the brand, with signature elements visible within every collection. Clare has been profiled in both regional and national publications including The Los Angeles Times and Vanity Fair. In 2014, Clare was recognized for her contributions to design as a new member of the Council of Fashion Designers of America (CFDA), an organization with which she now works closely.
A beautiful play on classic shapes, modern detail, and Parisian charm, the Clare V. (designed by Viver) line continues to evolve with each new collection. Though she started with laptop cases, Clare now produces a full range of bags and accessories, including tech, travel, small leather accessories, men's, t-shirts, and shoes. While the brand has continued to grow, the line continues to be made exclusively in Los Angeles since 2008. In addition to the core collection, Clare has collaborated with exciting brands and artists including Steven Alan, & Other Stories, artist Donald Robertson, Mike D., Sephora, Garrett Leight, and Equipment, and supports an ongoing partnership with Every Mother Counts. Since opening the very first Clare V. flagship in Silverlake in 2012, additional Clare V. locations have opened in Nolita, Santa Monica, West Hollywood, Brooklyn, Newport Beach, and San Francisco will open in Spring 2017.
Most recently winning her first ever GRAMMY Award (Best Dance Recording — "Don't Let Me Down" with The Chainsmokers), being the youngest honoree on Forbes' 30 Under 30 list, and debuting at #5 on Billboard's "21 under 21" list, 18 breakout musician Daya [pronounced "day-uh"] is driving pop music down a different path. Her latest single "Words" is her fourth song to chart in 2016, following up the success of "Sit Still, Look Pretty," which is platinum-certified and spent 24 weeks on the Billboard Hot 100 chart. Featured on her debut EP Daya, her first single "Hide Away" is now double-platinum-certified, garnering more than 228 million streams on Spotify and notching Top 10 and Top 25 spots on Billboard's Pop Songs and Hot 100 charts, respectively. Daya's distinct vocals are also featured on The Chainsmokers' single "Don't Let Me Down," which hit #1 at pop radio and #3 on the Billboard Hot 100 chart with over 691+ million streams on Spotify. The track also received nominations at the 2016 American Music Awards (Best Collaboration) and MTV Video Music Awards (Best Electronic Video). Daya has taken 2016 by storm, with Rolling Stone naming her one of their "10 New Artists You Need to Know," and InStyle including her as one of the "6 Indie Artists You Should Be Listening to in 2016," as well as a number of high-profile performances on Dancing with the Stars, LIVE With Kelly, TODAY Show, Good Morning America, Late Late Show with James Corden, Macy's Thanksgiving Day Parade, the Radio Disney Music Awards, and at the White House's annual Easter Egg Roll. She released her debut full-length album, Sit Still, Look Pretty — which Entertainment Weekly and The New York Times both called one of the most highly anticipated albums of the fall — on ArtBeatz on October 7. She is currently embarking on her first headlining tour through April 2017.
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