A New Online Destination Dedicated to the Modern Millennial Latina With Launch
Sponsored by JCPenney

San Francisco, CA (June 1, 2015) — POPSUGAR (, @POPSUGAR), the #1 lifestyle brand for millennial women, announced today the launch of POPSUGAR Latina (, @POPSUGARLatina). POPSUGAR Latina will target English-speaking Latinas and offer content for the modern Latina who sees herself as 200% –– 100% American and 100% Latina. Consistent with POPSUGAR's emphasis of creating high-quality original content, the new POPSUGAR Latina site will have original content catered to an acculturated Latina audience and will focus on the subjects Latinas are most passionate about: celebrity, healthy living, beauty, fashion, family life, and food. Joining the editorial team overseen by POPSUGAR Editor in Chief Lisa Sugar will be Alessandra Foresto, formerly the beauty editor of Fit Pregnancy and O, The Oprah Magazine.

"POPSUGAR's mission is to deliver joyful, irresistible, and inspiring content, and we are always looking to reach our audience in unique and compelling ways," said Sugar. "We are excited to expand our irresistible content to serve the modern Latina with tips and tricks that fit her complex multicultural lifestyle. We want to help her live a happy and stylish life while celebrating her heritage and individuality."

POPSUGAR has partnered with JCPenney as the sponsor of the launch.

"Latinas are the fastest growing market in the United States, and this young, family-oriented woman loves to shop and gather information and is connected with her smartphone at a faster rate than any other demographic," said Eileen Carty, EVP Brand Partnerships at POPSUGAR. "The Latina interests align perfectly with our brand commitment, and we are thrilled to be partnering with JCPenney to bring the latest, trending, and engaging content to this influential audience."

"The Latina audience is very important to JCPenney. With a strong sense of taste and style as well as a rapid consumption of fashion and information, our Latina is increasingly reshaping the market," said Lyris Leos, multicultural marketing director for JCPenney. "POPSUGAR Latina possesses the same core values and commitment to the modern-day Latina as JCPenney, and we are very excited to be partnering together on this highly anticipated launch."

According to comScore, POPSUGAR reaches one-third of all US millennial Latinas, and 95% of this audience accesses POPSUGAR content via mobile device.

POPSUGAR Inc. is a global media and technology company at the intersection of content and commerce — online, on mobile, on TV, and at your door. is the go-to destination for the biggest moments, the hottest trends, and the best tips in entertainment, celebrity, fashion, beauty, fitness, food, and parenting. In addition to the best original lifestyle content, POPSUGAR's growing portfolio of commerce brands includes ShopStyle, the leading fashion search engine, and POPSUGAR Must Have, a monthly subscription box featuring editor-curated products. Targeting women 18 to 40, POPSUGAR Inc. draws over 75 million users worldwide and drives a billion dollars in sales for its retail partners. POPSUGAR Inc. is a privately held company funded by Sequoia Capital and Institutional Venture Partners, with offices in Chicago, Los Angeles, New York, San Francisco, and London. For more information, visit

Media Contact:
Estabrook Group