POPSUGAR Inc. announced today it will collaborate with ABC Owned Television Stations to provide political convention coverage and reporting on the issues, candidates, and political influencers most relevant to young women. POPSUGAR reaches 1 in 3 millennial women and has significantly increased its news content for this audience. ABC's station group reaches over 23% of all TV households and has long been recognized for its outstanding news coverage.
Annie Gabillet, POPSUGAR Editorial Managing Director, and Lisette Mejia, POPSUGAR News Editor, will be embedded with ABC Station news personnel at both the Republican and Democratic conventions. They will report relevant stories and curate ABC-reported stories for sharing on POPSUGAR.com and its social channels. They will also provide millennial women's insights for ABC Stations, which will also share selected POPSUGAR reporting across its broadcast, online, and social channels.
"POPSUGAR has developed a strong connection with our audience around the issues they care about most — and right now, the upcoming conventions are top of mind, as they know the outcome of this election will have a great impact on their lives," said Lisa Sugar, POPSUGAR founder and president. "Bringing together the outstanding news expertise and resources of the ABC Stations and our insight into and connection with the largest online audience of millennial women is the ideal way to help our audience stay informed."