San Francisco, CA — Oct. 22, 2014 — POPSUGAR (www.POPSUGAR.com), the leading global media and technology company that combines the best lifestyle content with everything women love, is excited to announce the second annual collaborative holiday gift box with specialty retailer Neiman Marcus. The limited-edition box will feature a beautifully curated assortment of beauty, fashion, and home items in time for the holiday gift-giving season.
The box is an extension of POPSUGAR's popular Must Have box, which includes monthly subscriptions and recently launched gift collection boxes for bridesmaids and moms-to-be. This is the second collective effort between the two synergistic brands, the first of which sold out in record time. This highly anticipated collaboration box will initially be available for purchase online at musthave.popsugar.com beginning Oct. 22. Boxes are shipped straight to recipients' homes. New this year, the Neiman Marcus Must Have box will also be available as part of the Love to Give Collection in special pop-up shops in Neiman Marcus retail stores nationwide and online at www.neimanmarcus.com/LovetoGive starting on Nov. 5.
The Neiman Marcus Must Have box features some of the beauty and fashion worlds' most coveted brands. The 2014 assortment was hand-selected by Neiman Marcus Fashion Director and Brand Ambassador Ken Downing and POPSUGAR founder and Editor in Chief Lisa Sugar. The box will include an assortment of undisclosed products from eight prestigious brands. "
Working with Lisa Sugar on this project last year resulted in an overnight success. I am thrilled we are doing it again based on popular demand," says Ken Downing.
"Due to the success of last year's box, which was sold exclusively online, we are thrilled to bring POPSUGAR's Must Have box to one of our favorite retailers, Neiman Marcus. We view Neiman Marcus as the leader in luxury retail and are thrilled to be in stores this holiday season," says Lisa Sugar. Retailing for $250, the box features items valued over $650 and is available for purchase on Oct. 22 through POPSUGAR and Nov. 5 at Neiman Marcus, while limited supplies last. For more information, visit https://musthave.popsugar.com.
POPSUGAR Inc. is a global media and technology company at the intersection of content and commerce — online, on mobile, and at your door. POPSUGAR.com is the go-to destination for the biggest moments, the hottest trends, and the best tips in entertainment, celebrity, fashion, beauty, fitness, food, and parenting. In addition to the best original lifestyle content, POPSUGAR's growing portfolio of commerce brands includes ShopStyle, the leading fashion search engine, and POPSUGAR Must Have, a monthly subscription box featuring editor-curated products. Targeting women 18-40, POPSUGAR Inc. draws over 41M users worldwide and 50M live and on-demand video views, and drives over a billion dollars in annual retail revenue. POPSUGAR Inc. is a privately held company funded by Sequoia Capital and Institutional Venture Partners with offices in Chicago, Los Angeles, New York, San Francisco, and London. For more information, visit POPSUGAR.com and follow @POPSUGAR on Twitter.
Neiman Marcus Group LTD LLC operations include the Specialty Retail Stores segment and the Online segment. The Specialty Retail Stores segment consists primarily of Neiman Marcus, Bergdorf Goodman, and Last Call stores. The Online segment conducts direct-to-consumer operations under the Neiman Marcus, Horchow, CUSP, Last Call, and Bergdorf Goodman brand names. For more information, visit www.neimanmarcusgroup.com.
POPSUGAR Natalie Beitashour