Brian Sugar — Founder & CEO
As CEO, Brian Sugar sets the overall direction for Sugar Inc. Prior to founding Sugar Inc., Brian served as Vice President & General Manager of 2Wire, Inc.'s media business unit. Before joining 2Wire, Brian was founder and CEO of Sugar Media, a digital media software company, which was acquired by 2Wire in October 2003. Brian was Chief Web Officer at Kmart's BlueLight.com, Vice President of eCommerce at J.Crew, and a founder of Neptune Interactive, a Washington DC-based ISP. Brian started Sugar Inc. to keep a close eye on his wife, Lisa, and her obsession with Matt Damon. Follow @briansugar.
Lisa’s insatiable appetite for celebrities and the world of entertainment led her to create PopSugar as a hobby in 2005. After explosive growth, Lisa and her husband, Brian, created Sugar Inc. and began expanding PopSugar’s unique, friendly tone to sites focused on fashion, shopping, technology, baby, home, etc. The wife and mother of two now spends her days overseeing a staff of 60 editors who write for the 18 lifestyle and entertainment sites that make up PopSugar Network. As Editor-in-Chief, Lisa continues to define the overall voice and brand of the Sugar properties. Prior to starting PopSugar, Lisa was a Media Planner at Goodby, Silverstein & Partners and Young & Rubicam, and also worked at Showtime Networks and FOX.</p>
Sean Macnew — CFO
As Chief Financial Officer, Sean is responsible for financial strategy and direction for Sugar Inc. Prior to joining Sugar, Sean spent five years at Symantec and VERITAS Software in M&A, business development, finance, and operating roles. He was most recently Senior Director and General Manager of the NetBackup Realtime product group. Sean started his career working in investment banking for Goldman Sachs and Alex. Brown & Sons. As a banker, he advised on M&A and financing transactions for technology clients, including the initial public offerings of eBay, E-Tek Dynamics and RealNetworks. He was also an early employee of Epinions, a consumer-review-powered shopping website acquired by eBay. He received a BA in Computer Science from Dartmouth College and an MBA from Stanford Business School, where he was an Arjay Miller Scholar.
Mike Lenz — EVP of Engineering, Search & Mobile
Mike Lenz is Vice President of Engineering at Sugar Inc. In this role, Mike oversees engineering for Sugar’s commerce properties and mobile applications, which include ShopStyle and DesignerApparel. Mike was a co-founder of ShopStyle, which Sugar acquired in 2007. Prior to Sugar, Mike held several senior technology and management roles at Netscape, Apple, VeriSign and various startups. Mike holds a bachelor's degree in symbolic systems and a master's degree in computer science from Stanford University.
Arthur Cinader - EVP of Engineering, Media & Commerce
As a member of the engineering staff, Arthur Cinader is an active contributor to the development of Sugar Inc.'s technology platform. Prior to Sugar Inc., Arthur served as Director of Product Marketing for 2Wire, Inc.'s media business. Before joining 2Wire, Arthur was a founder of and software developer for Sugar Media, a digital media software company acquired by 2Wire. Arthur founded South West Corner Productions, a New York City based software development company, where he signed and led development efforts for clients including Priceline, Slimfast, and Warnaco. Arthur spent more than a decade at J.Crew in various roles, including Managing Editor of the J.Crew catalog.
As Managing Editor, Krista works closely with Lisa to implement the vision and voice of Sugar Inc. across its properties. She oversees a staff of 60 editors who write for the 18 lifestyle and entertainment sites that make up PopSugar Network. Krista brings to this role over seven years of finance expertise as an investment banker and finance manager. Prior to joining Sugar, Krista served at San Francisco investment bank Savvian Advisors, where she advised both public and private companies in M&A transactions and private equity financings. Prior to Savvian, Krista served as Finance Director at Sugar Media, a digital media software company, acquired by 2Wire in October 2003. Krista is happy to finally be able to claim that obsessively checking PopSugar is part of her job.</p>
David Grant — President, PopSugar Studios
David leads PopSugar Studios (and Sugar-acquired Shopflick), the LA-based unit of Sugar Inc. that develops, produces, and distributes Sugar-branded digital video content, television, and film. David has a long history of content excellence and innovation. He was the founder and President of Fox TV Studios, a major Hollywood producer of thousands of hours of scripted, reality, and documentary television in over 25 countries. During Grant's tenure, the studio produced shows as diverse as drama "The Shield," sitcom"Malcolm in the Middle" (winner of multiple Emmy and Peabody Awards), reality series "Temptation Island"(produced in over 25 countries), and nonfiction series "Biography" (multiple Emmy winner for Best Non-Fiction Series). Previously, David was an Executive VP of the FOX Network, where he oversaw the network's acquisition of programming and played a key role in the start-up of Fox Sports, the NFL on FOX, the FX Network, BSkyB in the UK, and STAR TV in Asia.
Kristine Shine — Chief Revenue Officer
Kristine Shine serves as the Chief Revenue Officer where she oversees POPSUGAR’s advertising sales efforts, including revenue generation activities and branded content partnerships. Prior to POPSUGAR, Kristine led the west region sales team at Microsoft where she oversaw performance marketing for search and display advertising products and services. Her career in digital media began at BusinessWeek Magazine where she served as Vice President of National Online Sales.
Jennifer L. Wong - EVP of Corporate Strategy, Operations and Business Development
Jennifer L. Wong is Executive Vice President of Corporate Strategy, Operations and Business Development at Sugar Inc. In her role, she is responsible for overseeing business operations and for developing strategic initiatives across Sugar’s media, commerce and social media portfolio of brands. She will also be the day-to-day General Manager for the OnSugar network. Prior to Sugar, Jennifer held several management roles at AOL in The Huffington Post Media Group and AOL Advertising. She most recently served as Senior Vice President and General Manager of Premium Network Display Products, where she led the development and go-to-market strategies for the company’s premium network display products and was previously the SVP and General Manager of Lifestyle sites. Before joining AOL, Jennifer was an Associate Partner in the Media, Entertainment and Information practice at McKinsey & Company. Jennifer holds an MBA from Harvard Business School, an MS from Stanford in Engineering-Economic Systems and Operations Research, and a BS from Yale College in Applied Mathematics. She also serves on the Board of BRIC Arts Media.
Jodi Lipe - EVP of Marketing, Sugar Inc.
Jodi Lipe is Executive Vice President of Marketing at Sugar Inc. In her role, Jodi oversees a team responsible for Corporate Marketing, Brand Management and Creative, PR & Corporate Communications, and Consumer Marketing. She is also responsible for Trade Marketing and Research. Jodi is a passionate brand builder and has extensive experience positioning, leading and executing for brands across a variety of categories. Most recently, Jodi led consumer marketing for Cisco’s Flip Video division, and helped build Flip into a leading iconic lifestyle brand. Prior to joining Flip, Lipe was Senior Vice President of Marketing at Current TV, the award-winning television and online network founded by Al Gore and Joel Hyatt. Prior to Current TV, Lipe held various marketing positions at leading media companies such as, AMC-TV, Viacom, Excite.com and Cartoon Network. Jodi lives in Santa Monica, California with her husband and eight year old son.
Ephraim Luft – EVP & GM of Circle of Moms.
Ephraim Luft is EVP & GM of Circle of Moms, a leading social network for moms and moms-to-be. In this role, Ephraim is responsible for engineering, business development, marketing, design and product strategy. Ephraim co-founded Circle of Moms and was previously CEO before Sugar acquired the company in early 2012. Prior to Circle of Moms, Ephraim held several leadership roles in product and business development at Massive Inc., an in-game advertising network, which was acquired by Microsoft in 2006. Prior to Massive, Ephraim held engineering and marketing management positions where he led go-to-market strategies for television product and services portfolio at Microsoft and Comcast. Ephraim holds a Bachelor’s degree in Computer Science from Stanford and a Master’s degree from Harvard Business School. Ephraim is a frequent speaker at media industry events such as the iMedia Summit, Montgomery Technology Conference, Marketing to Moms, KidPower and Digiday Apps Summit.