New York, March 28, 2016: POPSUGAR Inc., the global media and technology company that is parent to lifestyle media publisher POPSUGAR and digital shopping platform ShopStyle, announced today that Geoff Schiller has joined the company as Chief Revenue Officer for the media brand. Schiller will report to Brian Sugar, CEO of POPSUGAR Inc.
As Chief Revenue Officer, Schiller will be responsible for leading the Brand Partnership team and the company's global media advertising revenue. He will be charged with accelerating the company's stated goal of shifting from display to content marketing, as well as an increased emphasis on providing brands best-in-class integrated marketing solutions via POPSUGAR's content studio The Bakery. "Geoff comes to us with more than 15 years of digital sales and management experience, and his clear and innovative leadership will help us to navigate our continued growth and further global expansion," Brian Sugar said. "He is an ideal fit for us. Geoff is a star in the digital space. His savvy and keen knowledge of media and sales will be a valuable asset for the brand moving forward." Most recently, Schiller served as Evolve Media's first CRO, where his responsibilities included oversight of revenue operations, marketing, brand positioning, and partnerships across the company's three business units: CraveOnline Media, TotallyHer Media, and Martini Media. Prior to Evolve, Schiller was Chief Sales Officer at Hearst Magazines Digital Media, overseeing national sales efforts focused on monetizing Hearst's portfolio of more than 20 digital properties. "I am beyond thrilled to join the amazing team here at POPSUGAR," said Schiller. "As the preeminent women's lifestyle brand in a crowded media landscape, POPSUGAR offers the most compelling opportunity available for marketers to connect with consumers at scale as they devour the content they are passionate about." A proven leader throughout his career, Schiller's high-performing teams have driven significant YOY revenue growth and profitability. His early career included sales and management positions at PEOPLE.COM, USATODAY.com, The Excite Network, and E! Online. Schiller graduated from the University of Florida with a BA in Political Science. He currently resides in Tenafly, NJ, with his wife and three sons.