Press Releases

New York, April 13, 2017: POPSUGAR Inc., the global media and technology company that is parent to lifestyle media publisher POPSUGAR, announced that Dana Avidan Cohn has joined the company as executive style director for the media brand. Avidan Cohn will report to Lisa Sugar, president and founder of POPSUGAR Inc.

As executive style director, Avidan Cohn will play a leadership role in defining style and trend direction for POPSUGAR's editorial fashion content. She will also represent the company as a style expert in media, at fashion shows, and at industry events. Finally, she will develop creative concepts and lead editorial for all branded fashion campaigns.

"I am thrilled to welcome Dana to the team," said Lisa Sugar. "Fashion was one of the first categories we launched at POPSUGAR in 2006, and over 10 years later we are still growing and creating content for anyone interested in trends, classics, and relatable inspirational looks. Dana brings her extensive editorial experience and long-standing industry relationships. I know her fashionable original ideas will resonate with our audience of young women around the world."

Prior to POPSUGAR, Avidan Cohn served as senior fashion editor for InStyle Magazine (contributing to print and digital) and was promoted to executive style correspondent. In that role, she developed branded fashion content for brands such as Christian Dior, Fendi, Dolce and Gabbana, Jimmy Choo, Burberry, and La Mer. Prior to InStyle, Avidan Cohn served as SELF Magazine's fashion editor.

As a fashion expert, Avidan Cohn has appeared on TODAY, Good Morning America, Bravo's The Rachel Zoe Project, E!'s House of DVF, and other national TV shows.

"POPSUGAR has a passionate audience it truly understands and a clear view of which stories resonate most with them," said Dana Avidan Cohn. "I want to help designers and brands leverage this relationship to bring the most enriching experience to the POPSUGAR audience while benefitting their businesses."

Avidan Cohn graduated from the University of Connecticut with a BA in communications. She currently lives in Westchester, NY, with her husband and two sons.

POPSUGAR Inc. is a global media and technology company that is parent to lifestyle media publisher POPSUGAR and monthly subscription box POPSUGAR Must Have. Together, the brands attract a monthly global audience of 100 million, generating 2.5 billion monthly content views. POPSUGAR is the leading lifestyle brand for young women, delivering inspiring, informative, and entertaining content in multi-platforms across entertainment, fashion, beauty, fitness, food, parenting, news and more. POPSUGAR Studios, the video production arm of POPSUGAR, Inc., is the leading producer of online video lifestyle content, with more than 300 million monthly views of its original series.

POPSUGAR Inc. operates internationally in Australia, France, Germany, China, the Middle East, and the UK, with offices in San Francisco, New York, Los Angeles, Chicago, and London. The company is privately held and funded by Sequoia Capital and IVP. For more information about POPSUGAR Inc., visit

Stephanie Tuck, VP, Communications and PR 917 968 9886
Chet Mehta, PR DEPT 323.556.3100