San Francisco — March 24, 2015 — POPSUGAR (www.POPSUGAR.com), the leading global media and technology company that combines the best lifestyle content with everything women love, is pleased to announce the first collaborative effort with the Council of Fashion Designers of America (CFDA). POPSUGAR and the CFDA joined forces to launch the CFDA POPSUGAR Must Have box. The limited-edition Must Have box will feature a curated assortment of items from CFDA members and is available for purchase on April 15.
The POPSUGAR and CFDA partnership is based on aligned priorities, namely philanthropy, fashion, and discovery. POPSUGAR supports the CFDA's global mission "to strengthen the influence and success of American Fashion Designers in the global economy." Fifty percent of the profits from sales of this Must Have box will be donated to the CFDA Foundation, Inc., which aims to raise funds for fashion-related charity and industry activities.
"At POPSUGAR, we love fashion almost as much as we love giving back. We're thrilled to partner with the CFDA and the incredible work they do for fashion designers in America with our Must Have program," said Lisa Sugar, editor in chief and founder of POPSUGAR.
"The POPSUGAR collaboration builds on the CFDA's mission," said Steven Kolb, CEO of the CFDA. "POPSUGAR's immense fan base allows CFDA members participating in the Must Have box to significantly broaden their reach."
The collaborative box is an extension of POPSUGAR's popular Must Have program, which includes monthly subscriptions, Special Edition Must Have boxes, and Limited Edition Must Have boxes. The CFDA box will be available exclusively on musthave.popsugar.com and features an assortment of established and emerging designers, including some of fashion's most coveted brands. The assortment is curated by POPSUGAR founder and Editor in Chief Lisa Sugar in partnership with the CFDA.
Retailing for $195, the box features items valued over $600 and is available for purchase beginning April 15. For more information, please visit https://musthave.popsugar.com.
POPSUGAR Inc. is a global media and technology company at the intersection of content and commerce — online, on mobile, and at your door. POPSUGAR.com is the go-to destination for the biggest moments, the hottest trends, and the best tips in entertainment, celebrity, fashion, beauty, fitness, food, and parenting. In addition to the best original lifestyle content, POPSUGAR's growing portfolio of commerce brands includes ShopStyle, the leading fashion search engine, and POPSUGAR Must Have, a monthly subscription box featuring editor-curated products. Targeting women 18-40, POPSUGAR Inc. draws over 41M users worldwide and 50M live and on-demand video views and drives over a billion dollars in annual retail revenue. POPSUGAR Inc. is a privately held company funded by Sequoia Capital and Institutional Venture Partners with offices in Chicago, Los Angeles, New York, San Francisco, and London. For more information, visit POPSUGAR.com and follow @POPSUGAR on Twitter.
The Council of Fashion Designers of America, Inc, (CFDA) is a not-for-profit trade association founded in 1962 that leads industry-wide initiatives and whose membership consists of more than 480 of America's foremost womenswear, menswear, jewelry, and accessory designers. The mission of the Council of Fashion Designers of America is to strengthen the influence and success of American fashion designers in the global economy. For more information, please visit www.CFDA.com, facebook.com/cfda, twitter.com/cfda, cfda.tumblr.com, and youtube.com/cfdatv.
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