San Francisco, CA — April 11, 2016, — POPSUGAR (, the No. 1 online destination for millennial women, is pleased to announce its second limited edition POPSUGAR Must Have x CFDA box with the Council of Fashion Designers of America (CFDA). The POPSUGAR Must Have x CFDA box will feature a curated assortment of items created by CFDA members and inspired by Coachella and music festival style. The special POPSUGAR Must Have x CFDA box is available for purchase on April 13 and will be celebrated at an exclusive POPSUGAR/CFDA brunch hosted by designer and CFDA Member Jonathan Simkhai at Coachella on April 16.

The POPSUGAR and CFDA partnership is based on aligned priorities, namely philanthropy, fashion, and discovery. Fifty percent of POPSUGAR's profits from each box will be donated to the CFDA in support of its mission to strengthen American fashion in the global economy.

"At POPSUGAR, we love fashion almost as much as we love giving back. We're thrilled to partner with the CFDA and the incredible work they do for fashion designers in America with our Must Have program," said Lisa Sugar, president and cofounder of POPSUGAR. "Last year, our CFDA collaboration box sold out in record time. There's a hunger with consumers for special, fashion-forward items and we're excited to reveal this year's assortment."

"Building on the sell-out success of our first POPSUGAR Must Have x CFDA box, we are excited to continue the collaboration and put the spotlight on a range of CFDA Members during Coachella," said Steven Kolb, President and CEO of the CFDA. "The designers have created an assortment that perfectly captures the spirit of music festivals."

The POPSUGAR Must Have x CFDA collaborative box is an extension of POPSUGAR's popular Must Have subscription offerings, which includes the monthly Must Have box, a newly launched Must Have MINI subscription, Special Edition boxes, as well as Gift Collection boxes specific to bridesmaid and baby. The POPSUGAR Must Have x CFDA box will be available exclusively on and will feature an assortment of established and emerging designers, including some of fashion's most coveted brands. Every POPSUGAR Must Have x CFDA box includes a classic cover-up from Lemlem by supermodel Liya Kebede. The assortment was curated by Lisa Sugar in partnership with the CFDA.

Retailing for $225, the POPSUGAR Must Have x CFDA box features items valued over $600 and is available for purchase beginning April 15. For more information, please visit


POPSUGAR Inc. is a global media and technology company that is parent to lifestyle media publisher POPSUGAR, digital shopping platform ShopStyle, and monthly subscription box POPSUGAR Must Have. Together, the brands attract 100 million monthly visitors worldwide, with each brand being a leader in its space. POPSUGAR is the No. 1 millennial lifestyle brand, delivering inspiring, informative, and entertaining multiplatform content across entertainment, fashion, beauty, fitness, food, and parenting. ShopStyle allows its 18 million monthly shoppers from 175 countries to shop from 20 million products from 1,400 retailers across apparel, accessories, beauty, home furnishings, kids' items, and more. It drives $1 billion in gross sales to its partners, which include some of the world's biggest and most reputable brands and retailers.
POPSUGAR Inc. operates internationally in Australia, Canada, France, Germany, Japan, China, the Middle East, and the UK, with offices in San Francisco, New York, Los Angeles, Chicago, and London. The company is privately held and funded by Sequoia Capital and Institutional Venture Partners (IVP). Follow us on Twitter at @POPSUGARinc, and for more information about the company, visit

About the CFDA:.

The Council of Fashion Designers of America, Inc, (CFDA) is a not-for-profit trade association founded in 1962 that leads industry-wide initiatives and whose membership consists of more than 500 of America's foremost womenswear, menswear, jewelry, and accessory designers. In addition to hosting the annual CFDA Fashion Awards, which recognize the top creative talent in the industry, the organization owns the Fashion Calendar and stages New York Fashion Week: Men's.
It also offers programs which support professional development and scholarships, including the CFDA {Fashion Incubator}, the CFDA/Vogue Fashion Fund, the Geoffrey Beene Design Scholarship Award, the Liz Claiborne Design Scholarship Award and the CFDA/Teen Vogue Scholarship. In 2013, the Fashion Manufacturing Initiative was created to nurture, elevate and preserve garment production in New York City. Member support is provided through the Strategic Partnerships Group, a high-profile group of companies offering designers strategic opportunities. The CFDA Foundation, Inc. is a separate, not-for-profit organized to mobilize the membership to raise funds for charitable causes. Through the Foundation, the CFDA created and manages the worldwide Fashion Targets Breast Cancer initiative; raises funds for HIV/AIDS organizations with events such as Fashion's Night Out and 7th on Sale and addresses the issue of model health with The CFDA Health Initiative.
For more information, please visit,,,, and

Media Contacts:

PR DEPT Chet Mehta
POPSUGAR Stephanie Tuck


KCD Alexa Kopel