Sugar Inc.'s recent acquisition of StarBrand Media was covered by several media outlets, including:
- WWD who said of the deal:
SUGARY SHOPPING STRATEGY: Blog publisher Sugar Inc. said Wednesday it plans to acquire StarBrand Media Inc., a Los Angeles-based company that facilitates e-commerce of clothes and decor featured in movies and TV. Sugar's most popular blog, PopSugar, has more than 2 million unique visitors a month, according to Quantcast, and focuses on celebrity gossip. Sugar is venture-backed, a rarity in the blog world. Since receiving $5 million from Sequoia Capital in 2006, the San Francisco-based company has acquired Shopstyle, a search engine for fashion, and fashion blog network Coutorture. StarBrand will become a wholly owned subsidiary of Sugar, and will launch a new destination site that will include editorial and search from Sugar and ShopStyle, the company said.