Los Angeles, CA February 19, 2016: POPSUGAR Inc. announced today it will be the exclusive fashion stream partner for ABC's Owned Television Stations, On The Red Carpet At The Oscars, part of the full day of Oscar Sunday coverage on ABC leading up to Hollywood's biggest night. ABC's Fashion Live Stream will be promoted on POPSUGAR'S dedicated Award Season hub on February 28, 2016.
For On The Red Carpet At The Oscars, POPSUGAR reporter and video host Allison McNamara will report with ABC7's Tina Malave on the fashion of the world's most heralded celebrities live as they arrive at the Academy Awards ceremony. McNamara will also appear in four segments of OTRC's red carpet pre-show television broadcast. On The Red Carpet At The Oscars airs in 70% of the United States and in more than 20 countries. On The Red Carpet At The Oscars's Fashion Live Stream will live stream for three hours, from 2:30pm PT-5:30pm PST/5:30pm-8:30pm EST on OTRC.com and across PopSugar's digital platforms.
"Our large audience is super-engaged around the Oscars -- in fact, for all of Award Season -- so this collaboration with the ABC Owned Television Stations makes perfect sense," said Lisa Sugar, POPSUGAR founder and president. "We are really looking forward to streaming all the great fashion moments from On The Red Carpet At The Oscars and having POPSUGAR editor Allison McNamara report live."
POPSUGAR and ABC7 will promote the digital broadcast with a co-branded marketing campaign. POPSUGAR will leverage its many channels to live stream and promote across its network and key verticals from Entertainment, Celebrity, Fashion, and more; distribute content across its social platforms (including Facebook, Twitter, Instagram, and Snapchat); promote via its dedicated brand app and Award Season app; as well as promote through its email database. During the show, a dedicated team will create and repurpose engaging content in real time from On The Red Carpet At The Oscars that can be pushed to its consumers for further promotion and shareability.
"We have long admired POPSUGAR for its dynamic and high-quality coverage of award shows" said Wendy McMahon, Senior Vice President of Digital for the ABC Owned Television Stations. "They have a voice and point of view that clearly resonates with their big readership and key demo, and we are excited to partner with them."
POPSUGAR reaches 1 in 3 millennial women and boasts more than 100M unique visitors per month and 100MM video views per month. POPSUGAR'S social network has 23M followers.