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Press Releases

Newly Created Role Will Expand POPSUGAR as a Global Media Brand San Francisco, CA (Nov 3, 2015) — POPSUGAR Inc., the global media and technology company, and its board of directors announced today that Lisa Sugar has been named to the newly created position of President, POPSUGAR. In this new role, Sugar will lead the brand's focus in its expansion in global markets across content categories and platforms, as well as the company's evolution of its business model from display to native, facilitated by its growing in-house content studio POPSUGAR Bakery.

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A New Online Destination Dedicated to the Modern Millennial Latina With LaunchSponsored by JCPenney San Francisco, CA (June 1, 2015) — POPSUGAR (www.POPSUGAR.com, @POPSUGAR), the #1 lifestyle brand for millennial women, announced today the launch of POPSUGAR Latina (www.POPSUGAR.com/latina, @POPSUGARLatina). POPSUGAR Latina will target English-speaking Latinas and offer content for the modern Latina who sees herself as 200% –– 100% American and 100% Latina.

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POPSUGAR Unveils New Original Programming, Updates For Key Franchise Series, and New Creative Collaborations With Hannah Bronfman, Rachel Antonoff, Mae Whitman, Ingrid Nilsen, and Nicole Richie New York, NY (April 30, 2015) — POPSUGAR, the #1 millennial lifestyle brand for women, held its Digital Content NewFront presentation this evening at New York City's Cedar Lake. During the presentation, the company unveiled an ambitious slate of new series and highlighted its lineup of successful returning franchise series.

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Available Exclusively Online and in Neiman Marcus Stores This Holiday Season San Francisco, CA — Oct. 22, 2014 — POPSUGAR (www.POPSUGAR.com), the leading global media and technology company that combines the best lifestyle content with everything women love, is excited to announce the second annual collaborative holiday gift box with specialty retailer Neiman Marcus.

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Proceeds of the CFDA POPSUGAR Must Have box to benefit the CFDA Foundation, Inc. San Francisco — March 24, 2015 — POPSUGAR (www.POPSUGAR.com), the leading global media and technology company that combines the best lifestyle content with everything women love, is pleased to announce the first collaborative effort with the Council of Fashion Designers of America (CFDA).

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Our Audience… POPSUGAR's target audience is women, 18-40.  POPSUGAR reaches 23.3 million multi-platform monthly unique visitors (comScore 3/14)  Our Numbers… POPSUGAR creates over 250 videos each month across women's passion points.  POPSUGAR original video content is viewed nearly 50 million times per month. (Omniture and Partner Analytics, 1/14)  POPSUGAR receives 5.57 million unique video viewers per month.

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