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SANTA MONICA, Calif., Nov.3, 2016 /PRNewswire/– Macerich (NYSE: MAC), one of the nation's leading owners, operators and developers of one-of-a-kind retail properties in top markets, today announced a partnership with POPSUGAR to provide custom content for the portfolio's on-mall, online and social platforms. POPSUGAR, which reaches 1 in 3 millennial women, is a leader in lifestyle content in multi-platforms across entertainment, fashion, beauty, fitness, food and parenting.

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Today, our friends at LeanIn.Org launched Together Women Can, a public-awareness campaign that celebrates the power of women supporting each other and the amazing things we accomplish when we do. The campaign emphasizes that women can be powerful allies for each other at work — and are uniquely qualified to do so because they experience many of the same challenges.

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From the balmy shores of the Mediterranean during the Cannes Lions Festival, POPSUGAR Inc's CEO, Brian Sugar, sat down with Facebook's Bob Gruters as part of their #LeadershipLive video series. Brian disclosed the "secret sauce" of running a successful media company -- adapting to the changing ways people consume content - and how to maintain a transparent startup culture even 10 years in.

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Last week, POPSUGAR Inc. launched Emoticode, an emoji-style URL-shortening technology that enables people, publishers, and brands to create links for Snapchat and Instagram.

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