San Francisco, CA – Oct. 21, 2014 – Global media and technology company POPSUGAR is launching its first scripted comedy, Seriously Distracted. The eight-episode first season premieres on Oct. 21 with fruitwater® (a great-tasting, naturally fruit-flavored, zero-calorie sparkling water beverage) on board as the exclusive brand sponsor.
Seriously Distracted is a collaboration between POPSUGAR Studios, a leading producer and distributor of online video and television shows for women, and Above Average, the leading premium online comedy network from the Broadway Video family. The series will have massive distribution and reach across POPSUGAR.com, AboveAverage.com, their respective popular YouTube channels, and the POPSUGAR video platform.
Seriously Distracted is about a group of ambitious millennial women working at LeGrande PR, a fictional New York publicity firm that is one celebrity client away from making it big. The women — spurred on by boss, mother, narcissist, and PR legend JD LeGrande — are working hard to sign new celebrity clients, but continuously find themselves distracted with hilarious, pop culture-related digressions--from Tinder to Scandal to James Franco to SoulCycle.
Critically acclaimed actress and comedian Amy Sedaris (from Comedy Central's Strangers With Candy and frequent Stephen Colbert collaborator) top lines as boss JD LeGrande and is joined by a cast that features top emerging comedic talent including Greta Lee (HBO's Girls, FOX's New Girl), Laura Grey, Morgan Grace Jarrett, Cathryn Mudon, and Russ Armstrong. Episodes also include guest appearances that include Kimiko Glenn (Orange Is the New Black) and YouTube star Arden Rose.
"We've never done a scripted comedy, but as soon as we started talking with Above Average about a show with these elements, we knew it would resonate with our audience," said David Grant, president of POPSUGAR Studios. "Our own editors and POPSUGAR's audience share the same obsessions and can totally relate, and the incredibly talented cast and crew really bring it all to life in a very funny way."
"We can't wait for viewers to see Seriously Distracted and follow the hilarious girls of LeGrande PR," said Above Average's general manager, Jen Danielson. "We're thrilled to have partnered with POPSUGAR on the production of the series and are proud to have created a world that we know both Above Average and POPSUGAR fans will love following over the coming weeks."
fruitwater is sponsoring the series as a part of its larger "get sparkling" campaign, which encourages busy women (like the ones at LeGrande PR) to take time out of their days to "steal a moment" for themselves. In partnership with POPSUGAR, the fruitwater "get sparkling" campaign will also feature its "steal a moment" message across POPSUGAR Live!, POPSUGAR YouTube channels, social, and promotional emails.
POPSUGAR Inc. is a global media and technology company at the intersection of content and commerce — online, on mobile, on tv, and at your door. POPSUGAR.com is the go-to destination for the biggest moments, the hottest trends, and the best tips in entertainment, celebrity, fashion, beauty, fitness, food, and parenting. In addition to the best original lifestyle content, POPSUGAR's growing portfolio of commerce brands includes ShopStyle, the leading fashion search engine, and POPSUGAR Must Have, a monthly subscription box featuring editor-curated products. Targeting women 18-40, POPSUGAR Inc. draws over 70M users worldwide and drives over a billion dollars in annual retail revenue. POPSUGAR Inc. is a privately held company funded by Sequoia Capital and Institutional Venture Partners with offices in Chicago, Los Angeles, New York, San Francisco, and London. For more information, visit POPSUGAR.com
About Above Average
Above Average is the leading premium comedy network from the Broadway Video family — the people who bring you Saturday Night Live, The Tonight Show Starring Jimmy Fallon, Late Night With Seth Meyers, and Portlandia. Above Average has produced hit series including "7 Minutes in Heaven," "Sound Advice," and "Thingstarter," with marquee comedians, stars, and talented creators like The Lonely Island, Tripp and Tyler, and the Upright Citizens Brigade — all of which can be found on AboveAverage.com.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 17 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid, Simply, Georgia, and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com; follow us on Twitter at twitter.com/CocaColaCo; visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com; or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
Natalie Beitashour – POPSUGAR Inc.
Carl Baker – Above Average