Company Debuts Women’s Lifestyle Monthly Membership Service <b><span>
SAN FRANCISCO, Calif., Jun. 20, 2011</span></b>— POPSUGAR, a leading global lifestyle brand for women reaching a global audience of 28M women monthly, introduced today POPSUGAR Must Have, the first monthly membership service to feature a full range of lifestyle products, delivered in a one-of-kind unique bag, directly to your door. The curated collection draws from the editorial expertise of POPSUGAR and its pulse on women’s interests, and is designed to represent the fun, authentic, tastemaking, and positive world of POPSUGAR.
Each month, POPSUGAR Must Have members will receive an exciting monthly bag full of fun, must-have picks across fashion, beauty, home decor, fitness, and more. For only $35 a month, members get access to approximately $150 in total value, including free shipping. POPSUGAR Must Have will feature tried-and-true classics, celebrity favorites, and brands consumers have yet to discover. Inspired by their tastemaking talent, POPSUGAR Must Have is a fun, delightful way to experience the products Lisa Sugar and her editorial team love that they believe are “must-haves” for women.
“With POPSUGAR Must Have, I'm excited to share our favorite products that range from tried and true classics, celebrity favorites and brands most people have yet to discover with an audience of women who are looking for a fun gift for themselves or others,” said Lisa Sugar, founder and Editor-In-Chief of POPSUGAR.
“As an integrated media and commerce company, we’re always looking for new ways to extend our brand through innovative, captivating programs that leverage our editorial and brand leadership, and POPSUGAR Must Have is a great example of that,” said Brian Sugar, founder and CEO of Sugar Inc., the parent company of POPSUGAR. “With POPSUGARtv, we brought our editorial to life through video. With POPSUGAR Must Have, we are creating a new way for our audience to experience our brand, through subscription commerce, delivered to your door.”
Sugar Inc. has expanded its footprint and quickly grown its commerce business. POPSUGAR Must Have joins a robust portfolio of successful curated commerce brands that includes, PopSugar Shop, ShopStyle, and My Perfect Sale. Additionally, more than 2,000 brand partners have teamed up with Sugar Inc., providing significant scale and reach through the company’s innovative online and offline platforms.
For all the latest POPSUGAR lifestyle content, visit: www.popsugar.com
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POPSUGAR is a leading lifestyle brand for women. With offices in NY, SF, LA, London, and an in-house editorial staff, POPSUGAR delivers up to the minute news and information on the latest in entertainment, fashion, beauty, fitness, shopping and more. With original video content series, live event coverage, unique shopping experiences, and one-on-one celebrity and expert interviews, POPSUGAR's positive voice targets women 18-40 and delivers over 28M monthly unique visitors, worldwide. POPSUGAR is a division of Sugar Inc. For more information, visit: www.popsugar.com.
Sugar Inc. is a thriving digital commerce, original content and global media company. We offer insider access, unparalleled editorial and video content, and unique shopping experiences to an influential generation of women 18-40. Sugar Inc. is a privately held company with a diverse portfolio of media brands that includes: POPSUGAR and POPSUGARtv, ShopStyle, Circle Of Moms, Designer Apparel, My Perfect Sale, and POPSUGAR Shop. Founded in 2006 by Lisa and Brian Sugar, Sugar Inc. is a privately held company, and is backed by leading investors Sequoia Capital and Institutional Venture Partners (IVP). For more information, visit: www.sugarinc.com.