SAN FRANCISCO, March 27, 2013 – POPSUGAR Inc., a global technology company at the intersection of content and commerce, today announced it has selected Goodby, Silverstein & Partners (GSP) as its global advertising agency of record. This announcement comes on the heels of the company’s rebrand to POPSUGAR Inc., launch of newly redesigned POPSUGAR.com, and its daily streaming show POPSUGAR LIVE!, last month.
Since its founding in 2006, POPSUGAR has helped redefine media consumption in the women’s lifestyle space through original editorial and video programming online. In addition to its media business, POPSUGAR also has a thriving commerce portfolio that includes, SHOPSTYLE, the leading shopping search engine and a monthly subscription service called MUST HAVE.
Commenting on the news, Jodi Lipe, EVP of Marketing, POPSUGAR Inc. stated: "We were looking for a creative partner that understands our goals and business and who is passionate about POPSUGAR. We are excited to partner with the team at Goodby, Silverstein & Partners to develop innovative, creative work.”
"POPSUGAR has transformed traditional publishing, entertainment news, and of course, shopping,” said Jeff Goodby, Co-Chairman and Creative Director, Goodby, Silverstein & Partners. “It's a privilege to help lead them to the next phase of their success. We're very excited."
GSP is best known for creating the Budweiser lizards, the E*TRADE money, and Got Milk? campaigns and currently works with clients like Google, YouTube, the NBA, Corona Light, Xfinity, and Adobe. Terms of the agreement and details of the advertising campaign were not disclosed.