San Francisco, CA, July 15, 2016: POPSUGAR Inc. announced today it will collaborate with ABC Owned Television Stations to provide political convention coverage and reporting on the issues, candidates, and political influencers most relevant to young women. POPSUGAR reaches 1 in 3 millennial women and has significantly increased its news content for this audience. ABC's station group reaches over 23% of all TV households and has long been recognized for its outstanding news coverage.
Annie Gabillet, POPSUGAR Editorial Managing Director, and Lisette Mejia, POPSUGAR News Editor, will be embedded with ABC Station news personnel at both the Republican and Democratic conventions. They will report relevant stories and curate ABC-reported stories for sharing on POPSUGAR.com and its social channels. They will also provide millennial women's insights for ABC Stations, which will also share selected POPSUGAR reporting across its broadcast, online, and social channels.
"POPSUGAR has developed a strong connection with our audience around the issues they care about most — and right now, the upcoming conventions are top of mind, as they know the outcome of this election will have a great impact on their lives," said Lisa Sugar, POPSUGAR founder and president. "Bringing together the outstanding news expertise and resources of the ABC Stations and our insight into and connection with the largest online audience of millennial women is the ideal way to help our audience stay informed."
"The ABC Owned Television Stations are excited to collaborate with POPSUGAR around this year's political conventions. By combining our efforts and areas of expertise, our goal is to provide the most comprehensive coverage to our audiences in what we all know is one of the most unique political seasons of our time," said Wendy McMahon, SVP of Digital Media for ABC Owned Television Stations.
About POPSUGAR Inc.:
POPSUGAR Inc. is a global media and technology company that is parent to lifestyle media publisher POPSUGAR, digital shopping platform ShopStyle, and monthly subscription box POPSUGAR Must Have. Together, the brands attract more than 100 million visitors worldwide and 1.5 billion monthly content views, with each brand being a leader in its space. POPSUGAR is the #1 lifestyle brand for young women, delivering inspiring, informative, and entertaining content in multiplatforms across entertainment, fashion, beauty, fitness, food, and parenting. POPSUGAR Studios, the video production arm of POPSUGAR, Inc., is the leading producer of online video lifestyle content, with more than 250 million monthly views of its original series.
POPSUGAR Inc. operates internationally in Australia, Canada, France, Germany, Japan, China, the Middle East, and the UK, with offices in San Francisco, New York, Los Angeles, Chicago, and London. The company is privately held and funded by Sequoia Capital and IVP. For more information about POPSUGAR Inc., visit corp.popsugar.com.
Widely regarded as the top station group in the U.S., the ABC Owned Television Stations Group is comprised of eight local TV stations and their digital assets in New York, Los Angeles, Chicago, Philadelphia, San Francisco, Houston, Raleigh-Durham, and Fresno. Other businesses within the Group include ABC National Television Sales, a sales representation unit serving the owned stations as well as outside clients; and the hit syndicated series "Live with Kelly," which is produced at WABC-TV.
VP, PR and Communications, POPSUGAR Inc
(917) 968 9886
PR DEPT for POPSUGAR
Media Relations and Network Communications, ABC