Newly Created Role Will Expand POPSUGAR as a Global Media Brand
San Francisco, CA (Nov 3, 2015) — POPSUGAR Inc., the global media and technology company, and its board of directors announced today that Lisa Sugar has been named to the newly created position of President, POPSUGAR. In this new role, Sugar will lead the brand's focus in its expansion in global markets across content categories and platforms, as well as the company's evolution of its business model from display to native, facilitated by its growing in-house content studio POPSUGAR Bakery.
Lisa Sugar founded POPSUGAR in 2006 with her husband, Brian Sugar, CEO of POPSUGAR Inc. As Editor in Chief, she has been responsible for leading the brand's transformation from a personal blog to a leading media brand. POPSUGAR draws 38.8M unique visitors a month per comScore, or one in three women age 18-34 in the U.S. Sugar has been credited with expanding POPSUGAR from a celebrity news site to various content categories including Fashion, Beauty, Food, Smart Living, Moms, and Latina, with Fitness being its top category today. She has also been instrumental in scaling the brand across platforms, driving 70% of traffic from mobile and generating 2.7B video views since launching its digital video business unit POPSUGAR Studios.
"Lisa is a dynamic leader. Her passion and entrepreneurial spirit have contributed greatly to helping POPSUGAR become the success it is today," said Brian Sugar, founder and CEO of POPSUGAR Inc. "She not only possesses a true commitment to her work and dream, but exemplifies the values of the brand."
"Lisa Sugar has been the spiritual force of POPSUGAR from the moment she conceived the idea for the business. Her sense of purpose has upset the media landscape while her moral compass has POPSUGAR pointing in the right direction," said Michael Moritz, POPSUGAR Inc. board member and Chairman of
Sequoia Capital, which was the company's original investor. "She has also built a company where women stand tall and constitute more than half the executive team and account for three quarters of its 450 employees."
"I am thrilled to have the opportunity to continue steering the company as we expand the POPSUGAR brand globally to inspire, inform, and entertain women on a larger scale than ever before," said Lisa Sugar, President of POPSUGAR.
Lisa Sugar has been recognized by the San Francisco Business Times as a member of its 2013 "40 Under 40" recipients and in 2014 was named one of Folio Magazine's "Top Women in Media."
Sugar began her career at Showtime and Fox and served as a media planner at Goodby, Silverstein & Partners and Young & Rubicam prior to starting POPSUGAR. She received her BA from The George Washington University. Sugar lives in San Francisco with her husband and three daughters and is actively involved in Bay Area-based poverty-focused nonprofit Tipping Point and JDRF, the Juvenile Diabetes Research Foundation.