Press

SAN FRANCISCO, CA--(Marketwire - Sep 19, 2012) - POPSUGAR, the leader in online media and commerce that engages women 18-40 through its owned and operated websites, today announced a special series with First Lady Michelle Obama that provides a channel for women across America to ask Mrs. Obama questions directly around the 2012 election. With the importance of women's issues as a center point this election season, we are providing POPSUGAR members an opportunity to directly engage with Mrs. Obama on critical issues facing women this election season.

"We are absolutely thrilled to be working with the First Lady and truly honored to be selected by such a profound and extraordinary woman," said Lisa Sugar, Co-founder and Editor in Chief, of POPSUGAR. "Our audience is in for a treat as POPSUGAR will be the place where American women will be able to directly engage with Mrs. Obama around various categories and have their questions answered directly by the First Lady herself!"

From September 18, 2012, to October 12, 2012, members of the POPSUGAR audience will be able to submit Mrs. Obama questions focused on the election and issues that women face today. The website, www.popsugar.com/2012-Election, will feature video, photos, a place to submit reader questions, and links that tie in to social media through Facebook (Facebook.com/POPSUGAR) and Twitter (#POPSUGAR2012). Mrs. Obama will tackle questions on a range of topics and will also provide selected answers related to important topics through written posts.

For members who would like First Lady Michelle Obama to answer their questions, simply:

  • Ask your questions on the site at www.popsugar.com/2012-Election 
  • Tweet questions using the hashtag #POPSUGAR2012
  • Ask questions on POPSUGAR's Facebook page by sending a message

To participate and to learn more, go to POPSUGAR.com, like POPSUGAR on Facebook or follow@POPSUGAR on Twitter.

About POPSUGAR
POPSUGAR is the leader in online media and commerce that engages a female audience ranging from 18-40 years old and is the home of POPSUGAR.com, POPSUGAR.tv, and POPSUGAR Shop, along with ShopStyle, Circle of Moms, Designer Apparel, My Perfect Sale, and Stylmx. POPSUGAR's content, video, and shopping experiences are broadcast online by its team of editors based in its Los Angeles studios, San Francisco headquarters, and offices in New York and London. POPSUGAR delivers this insider access to celebrity and lifestyle content along with shopping experiences worldwide on a daily basis. Privately held and founded in 2006 by Lisa and Brian Sugar, POPSUGAR is backed by Sequoia Capital and Institutional Venture Partners (IVP).