LOS ANGELES -- February 19, 2014 -- Bringing a unique style of storytelling to both Web and TV audiences, global production company CORE Media Group and women’s lifestyle leader POPSUGAR are teaming for the development and distribution of scripted and non-scripted projects.
Content jointly produced will be targeted toward POPSUGAR’s core demographic of women between the ages of 18-40 and will be intended for distribution on all screens, including broadcast, cable and online (including POPSUGAR.com).
CORE Media Group, with its in-house network of award-winning producers and talent, and with programming deals set up at more than 30 television networks, will manage television joint projects. POPSUGAR, a leader in women’s online media, video and technology, and with extensive online reach, will manage online joint projects.
“CORE Media Group and POPSUGAR are experts in their respective fields,” said Jen O’Connell, Head of U.S. Television for CORE Media Group. “With strong, combined ties to both the traditional and online entertainment communities, this collaboration makes sense on every level.”
O’Connell and her team will work with POPSUGAR to create content specifically for POPSUGAR while opening up all of its content to television platforms and developing shows that can launch on POPSUGAR properties before migrating to television.
“As we continue our rapid growth in video, we want to partner with the best production talent in the business, and CORE Media Group is high on our list,” said David Grant, President of POPSUGAR Studios. “They have it all -- forward-thinking execs, solid network relationships and an impressive portfolio of producers and talent.”
CORE Media Group’s Halfire-CORE Entertainment recently teamed with A&E and Mark Wahlberg for a remake of “Highway to Heaven.” In January, POPSUGAR announced a partnership with TV Guide Network for a half-hour daily entertainment news show titled “POPSUGAR Now.”
POPSUGAR Inc. is a global media and technology company at the intersection of content and commerce — online, on mobile, and at your door. POPSUGAR.com is the go-to destination for the biggest moments, the hottest trends, and the best tips in entertainment, celebrity, fashion, beauty, fitness, food, and parenting. In addition to the best original lifestyle content, POPSUGAR's growing portfolio of commerce brands includes ShopStyle, the leading fashion search engine, and POPSUGAR Must Have, a monthly subscription box featuring editor-curated products. Targeting women 18–40, POPSUGAR draws over 21M users worldwide, 50M live and on-demand video views per month, and half a billion dollars in annual retail revenue. POPSUGAR Inc. is a privately held company funded by Sequoia Capital and Institutional Venture Partners with offices in Chicago, Los Angeles, New York, San Francisco, and London. For more information, visit POPSUGAR.com and follow @POPSUGAR on Twitter.
ABOUT CORE MEDIA GROUP
Since its rebranding in May 2012, CORE Media Group has launched its own development and production operation creating television shows in-house, acquiring companies such as Sharp Entertainment, launching joint ventures with well-established producers such as Noreen Halpern (Halfire-CORE for scripted programming), forming multi-year partnerships with prolific production companies and opening an international operation based in London. CORE Media Group's portfolio of world-class brands and properties also include, through its 19 Entertainment, the gold standard of music competition programs, “American Idol” (and the “Idol” format worldwide), and the enduring broadcast franchise “So You Think You Can Dance” and manages the careers of a number of “American Idol” winners and finalists. CORE Media Group (formerly known as CKX, Inc.) has offices in New York, Los Angeles and London. For more information, visit COREmediagroup.com.