Where more than 75 million women go for original, inspirational content that feeds their passions and interests.
The leading fashion search engine that drives $1 billion in retail sales through one simple, convenient shopping experience.
POPSUGAR is an independent media and technology company that provides women with highly engaging content and commerce brands. We are equal parts best friend and trusted expert, and our team of more than 100 editors is renowned for producing up-to-the-minute content on all the topics and lively conversations women are passionate about. POPSUGAR is now in seven countries and expanding. We are the industry leader in digital commerce platforms, connecting consumers to 12 million style-centric products in the ShopStyle catalog. Our innovative partnerships with thousands of retailers provide an unmatched shopping experience and produce one billion sales leads annually. And together, our businesses attract 75 million global visitors who are addicted to our take on entertainment, fitness, food, and shopping.
POPSUGAR REACHES 1 IN 3
MILLENNIAL women IN THE U.S.
OVER 75 MILLION unique visitors and over 12 million social fans
Over 670 million global monthly page and video views
MOBILE UNIQUE VISITORS HAVE GROWN 125% YOY
The Bakery is our full-service brand experience studio. It was built to help make an impact on millennial women by creating original content that connects with them on a deeper level. We form a bridge across multiple passion points, leveraging the expertise of 120 in-house content creators who serve women daily through video, original photography, written stories, and social media.
It doesn’t stop there. Through POPSUGAR SNAP, our native advertising platform, and POPSUGAR Insights, our free research platform, we give brands a master class in women’s marketing by optimizing their ability to publish content informed by real-time insights.
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Women in Business: Lisa Sugar, co-founder and Editor in Chief of PopSugar
Lisa Sugar was moved by an insatiable appetite for celebrities and a passion for pop culture…
PopSugar’s ShopStyle driving revenues for fashion brands
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The 19 hottest power couples in tech Brian and Lisa Sugar featured in 'The 19 hottest power couples in tech'
Brian and Lisa Sugar believe that working together is the key to a happy marriage…
The secret behind internet mega-hit PopSugar? Forget about work-life balance
The sweet and talented duo Lisa and Brian Sugar reveal how they created a must-read site for celebrity news…
PopSugar Launches Full-Service Unit The Bakery
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The Today Show Features Recipe from PopSugar's Brandi Milloy
If you're craving Chinese take-out but want to nix the extra calories that are so often packed into restaurant meals…
Lisa Sugar had a passion for celebrity news (especially everything Matt Damon) and blue handbags and sensed a void in the market for fun, friendly pop culture content. Her husband, Brian, had an equal passion for disrupting big industries through technology. In 2005, they shared a vision to modernize the newsstand by bringing readers the latest trending topics in pop culture in real time on their computers and phones. Armed with an entrepreneurial spirit and funding from Sequoia, Silicon Valley’s premiere VC, they gave birth to POPSUGAR (and their first baby) in 2006. Lisa created uniquely upbeat content that women loved, while Brian coded. POPSUGAR quickly soared into popularity. Soon, with the acquisition of ShopStyle and launch of Must Have, the company became the influential family of technology brands for women it is today.
When it’s your job to create content that powers happiness for millions of women, happiness begins at home. At POPSUGAR, that means being surrounded by truly smart and interesting people. POPSUGAR employees come from all kinds of backgrounds. Some speak five languages, some own their own music labels, and some design furniture on the side. We believe our diverse talents, interests, and experiences are what make POPSUGAR so unique. We’re a fast-paced, social company where work and play mingle. Most people go to their day jobs and sneak in bits of POPSUGAR here and there, but living and breathing this stuff is what we get to do every day. We also can’t complain about celeb sightings at the office, hackathons in Napa, daily taste testings, and the holiday party of the century.
Lisa Sugar’s passion for pop culture inspired her to start writing POPSUGAR in 2005. She decided to join forces with her husband Brian in 2006 to transform her hobby into the reality of POPSUGAR Inc. Since then, as Editor–in–Chief, she has grown POPSUGAR into the #1 publisher of original content for women. Driven by POPSUGAR’s mission to help women live their happiest and healthiest lives, Lisa now oversees a team of +100 content creators to bring to life must–know content across areas such as entertainment, celebrity, fashion, beauty, fitness, food, romance, parenting, and more. She is also the creator and curator of the beloved POPSUGAR Must Have boxes so that she could bring the best of POPSUGAR into the homes of fans everywhere. Thanks to her vision and drive, POPSUGAR is today known for its distinct voice as well as its premium editorial and video content created and shared fresh daily.
Prior to POPSUGAR, Lisa served as a media planner at Goodby, Silverstein & Partners and at Young & Rubicam and began her career at Showtime and Fox. Lisa graduated with a degree in Psychology and English from The George Washington University. She lives in San Francisco with her husband, three daughters and Jack Russell.