Powering the Optimism and Dreams of Women Everywhere

POPSUGAR Inc. is a global media and technology company including lifestyle media publisher POPSUGAR and monthly subscription box POPSUGAR Must Have. We deliver inspiring, informative, and entertaining multi-platform content across entertainment, fashion, beauty, fitness, food, parenting, news and more. We help women everywhere look good, feel good, do good — to live more fulfilling lives every day.

global audience over 100 million


POPSUGAR reaches
1 in 3 female millennials

comScore, 2017


Our Mission

We create media that powers the optimism and dreams of women around the world.

We combine data, technology and storytelling to connect brands to this audience at scale.

Our Values

We are passionate. We move fast. We welcome change. We value our team. We love to win. We are fans.
We are supportive. We are kind. We are positive. We collaborate. We say cheers.


Our Brands

Informing, entertaining, and inspiring action through multi-platform content across entertainment, fashion, beauty, fitness, food and parenting.

Artfully curated monthly subscription boxes filled with covetable discoveries across fashion, beauty, home, and more.

Our Story

Lisa Sugar had a passion for celebrity news (especially everything Matt Damon) and blue handbags, and sensed a void in the market for fun, friendly, pop culture content. Her husband Brian had an equal passion for disrupting big industries through technology. In 2005, they shared a vision to modernize the newsstand by bringing readers the latest trending topics in pop culture in real-time. Over the last ten years, POPSUGAR has grown to encompass all lifestyle categories and POPSUGAR Must Have. Together they deliver on the Sugar's vision of creating the ultimate lifestyle brand for the digitally savvy generation.

Working With Us

We partner with many of the world's biggest and best brands to reach their business goals. Through POPSUGAR Bakery, our in-house content studio, we work with brands to develop integrated marketing solutions that span all marketing channels, from native advertising videos to events. We help brands reach and engage their customers through the content we create and commerce we enable.

Native Advertising Solutions

Full-service creative shop, develops immersive insight-driven marketing programs for brands who want to reach and engage women. Capabilities Include: Video Production, Original Photography, Digital and Mobile Experiences, Social Media Activation, Experiential Marketing, Premium Blogger Programs, and Talent Acquisition


POPSUGAR Studios, the video production arm of POPSUGAR, Inc., is the #1 producer of original online video lifestyle content, with over 300 million monthly views of its original series and nearly 4 billion views overall. Our videos are mobile-first and platform-first; we have been quick to innovate and optimize videos for platforms such as YouTube, Facebook, Snapchat, in addition to creating content for TV. Whether it's shows that make viewers laugh, style leaders who inspire them to look their best, or lifestyle experts who help them lead a happier, healthier life — we partner with brands to produce meaningful and entertaining content that we know our audience will love and share by the millions. Check out some of our latest videos here.

Making Headlines

POPSUGAR To Brands: Everything Starts With An Insight, No 'Fully Baked Offering'

Given a multitude of digital content, some authentic some less so, POPSUGAR has hitched the credibility of its enterprise to emotion. "We believe that consumers can tell the difference between a Facebook growth-hacking, click-baity type of experience from of what is in POPSUGAR premium emotional storytelling," says Global Chief Revenue Officer Geoff Schiller…

PopSugar's New Projects Aim to Empower Its Audience and Help Them Change the World

During its NewFront presentation today, PopSugar focused on the insights and personalities that have helped the website grow over the past 10 years. Those insights point in one direction-toward inspiring its audience and addressing the everyday issues its fans face…

PopSugar pushes further into commerce with new shopping posts

Publishers may all be moving toward commerce, but PopSugar plunged into it. Last week, the fashion-focused publisher rolled out an article format called PopSugar Shop…

Dana Avidan Cohn Joins POPSUGAR

Former InStyle-er Dana Avidan Cohn has joined POPSUGAR as executive style director. In her new role she'll report directly to Lisa Sugar, president and founder of POPSUGAR Inc…

PopSugar CRO Geoff Schiller Sells Social Video Like TV

PopSugar's young female readers are turning into young female viewers. What started out a decade ago as a celebrity news site has used its foothold to expand into a dozen verticals, including food, fitness and moms…

Popsugar, CFDA, Clare V. and The Great Partner for Coachella Brunch

Online platform Popsugar returns to Coachella for the third year with its Cabana Club programming during Weekend One, which includes a CDFA brunch on April 15 cohosted by Emily Current and Meritt Elliott of The Great and Clare Vivier of Clare V…

PopSugar CEO Says VR Is Overhyped, and Self-Driving Cars Will Scale. CES vet Brian Sugar shares thoughts from show floor.

Brian Sugar, co-founder and CEO of PopSugar, has spent the past 16 years attending CES and has seen a lot of tech come and go. So when he feels the pace of innovation around things like artificial intelligence and self-driving cars has never been more intense, you should probably take note…

How PopSugar's New Tool Will Help You Stay Ahead of Social Media Trends

On Facebook, the Trending Topics section can sometimes lead you astray. Aside from potential fake news articles, the topics aren't so much "trending" as they are "trending three days ago." Enter TrendRank…

How PopSugar's Founder Grew a Global Media Empire

PopSugar president and founder Lisa Sugar bought her first Birkin recently. And while we’ve seen our fair share of Hermès in the land of over-the-top Coveteur closets, this electric-blue bag in particular stands for a lot more than just a love for all things pretty and extremely well-made…

Brian Sugar, the co-founder and chief executive of PopSugar, has tasked himself with keeping the 10-year-old media company innovative. Here's precisely how he does it.

More than 10 years ago Lisa Sugar and her husband, Brian, founded PopSugar. Back then, it was a scrappy, bloggy website where Lisa posted her musings about fashion, celebrity, and, occasionally, technology…

How I Made It: Lisa Sugar grew a blog into a global media empire

Lisa Sugar, 40, is the founder and president of PopSugar, the global media company headquartered in San Francisco whose eponymous lifestyle website attracts more than 100 million visitors a month…

PopSugar Founder Lisa Sugar Celebrates Book Launch

Although fortunes are known to rise and fall in Silicon Valley, Lisa Sugar's success seems pretty sweet…

Q&A: PopSugar's Lisa Sugar on Expansion, Partnerships and What Sets Brands Apart Plus, her new book about her business journey

In 2005, Lisa Sugar started blogging about celebrities as a side project while working as a media planner at Goodby, Silverstein and Partners in San Francisco. Eleven years later, her blog, PopSugar, has expanded into a massive lifestyle media company with numerous content verticals, international sites and an ecommerce division…

Making Sense of Data Through Result-Proven Analytics with PopSugar

Some of today's most innovative brands are content publishers that are engaging customers with content in addition to finding smart ways to monetize their websites. For example PopSugar taps into big data…

PopSugar Gets Political

The upcoming U.S. elections are proving rich grounds for experimentation by digital platforms looking to grow their audience reach and influence. Digi lifestyle publisher and MCN Popsugar is the latest to confirm its involvement in political coverage of the presidential race via a collaboration with ABC-owned television stations…

This hack brings 'screenshot commerce' to Snapchat

Earlier this month, PopSugar, a leading online desintation geared toward millennial women, and Z Living, a fitness and health-focused linear TV network currently available on Verizon Fios, DISH, and Cablevision…

PopSugar's Snapchat Audience Is Growing, But Ad Revenue Is An Open Question

PopSugar is building a sizable audience on Snapchat, one that it hopes will attract advertisers in the near future…

ABC, Popsugar Team for Oscars Red Carpet Coverage

ABC has tapped Popsugar as a live streaming partner for its red-carpet coverage. The online publisher will be the exclusive fashion stream partner of ABC's Owned Television Stations for the On the Red Carpet at the Oscars live stream…

PopSugar CEO Brian Sugar: We don't want to run mobile banner ads

Women's lifestyle publication PopSugar is nearing a decade old. In that time, founder Brian Sugar has seen the ebb and flow of digital media. One early bet he's glad he made: Don't rely on display advertising…

Women in Business: Lisa Sugar, co-founder and Editor in Chief of PopSugar

Lisa Sugar was moved by an insatiable appetite for celebrities and a passion for pop culture…

The 19 hottest power couples in tech

Brian and Lisa Sugar believe that working together is the key to a happy marriage…

The secret behind internet mega-hit PopSugar? Forget about work-life balance

The sweet and talented duo Lisa and Brian Sugar reveal how they created a must-read site for celebrity news…

Want even more? Check out our official press releases or take a look at our stats. Follow us on Twitter, or learn more about our audience.
get updated news and announcements from our corporate blog >>

When it's your job to create a culture of happiness for millions of women, happiness begins at home. At POPSUGAR, that means knowing you'll make an impact and have fun in the process. We hire talented people with diverse interests, who are passionate and thrive in a fast-paced environment. See what life at POPSUGAR is like here. If that sounds like you, please check out our job postings!

Leadership Team
- Board of Directors -
  • Arthur Cinader
    Founder & Executive Vice President
  • Michael Moritz
    Venture Capitalist, Sequoia Capital
  • Jonathan Kaplan
    Founder & CEO,
  • Brian Sugar
    Founder & CEO, POPSUGAR
Say hello
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San Francisco
111 Sutter Street,
16th Floor
San Francisco, CA
Los Angeles
3523 Eastham Drive
Culver City, CA
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London W1W 7PA
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