Where more than 75 million women go for original, inspirational content that feeds their passions and interests.
The leading fashion search engine that drives $1 billion in retail sales through one simple, convenient shopping experience.
We are PASSIONATE. About our products, our brands, and our people. We are FANS, not critics. We are SUPPORTIVE AND KIND, both externally and internally. We are POSITIVE. We start with "yes" and always think "how" and not "can't." We COLLABORATE in hopes of building a brighter world today with our partners, co-workers, and audience. We welcome CHANGE. We move FAST and are not afraid to fail. We love to WIN, but we value OUR TEAM more than the prize. We root for each other and seize all opportunities to say CHEERS.
POPSUGAR is an independent media and technology company that provides women with highly engaging content and commerce brands. We are equal parts best friend and trusted expert, and our team of more than 100 editors is renowned for producing up-to-the-minute content on all the topics and lively conversations women are passionate about. POPSUGAR is now in seven countries and expanding. We are the industry leader in digital commerce platforms, connecting consumers to 12 million style-centric products in the ShopStyle catalog. Our innovative partnerships with thousands of retailers provide an unmatched shopping experience and produce one billion sales leads annually. And together, our businesses attract 75 million global visitors who are addicted to our take on entertainment, fitness, food, and shopping.
POPSUGAR REACHES 1 IN 3 MILLENNIAL women IN THE U.S.
OVER 75 MILLION unique visitors and over 12 million social fans
Over 670 million global monthly page and video views
MOBILE UNIQUE VISITORS HAVE GROWN 125% YOY
The Bakery is our full-service brand experience studio. It was built to help make an impact on millennial women by creating original content that connects with them on a deeper level. We form a bridge across multiple passion points, leveraging the expertise of 120 in-house content creators who serve women daily through video, original photography, written stories, and social media.
It doesn't stop there. Through POPSUGAR SNAP, our native advertising platform, and POPSUGAR Insights, our free research platform, we give brands a master class in women's marketing by optimizing their ability to publish content informed by real-time insights.
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Women in Business: Lisa Sugar, co-founder and Editor in Chief of PopSugar
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Lisa Sugar had a passion for celebrity news (especially everything Matt Damon) and blue handbags and sensed a void in the market for fun, friendly pop culture content. Her husband, Brian, had an equal passion for disrupting big industries through technology. In 2005, they shared a vision to modernize the newsstand by bringing readers the latest trending topics in pop culture in real time on their computers and phones. Armed with an entrepreneurial spirit and funding from Sequoia, Silicon Valley's premiere VC, they gave birth to POPSUGAR (and their first baby) in 2006. Lisa created uniquely upbeat content that women loved, while Brian coded. POPSUGAR quickly soared into popularity. Soon, with the acquisition of ShopStyle and launch of Must Have, the company became the influential family of technology brands for women it is today.
When it's your job to create content that powers happiness for millions of women, happiness begins at home. At POPSUGAR, that means being surrounded by truly smart and interesting people. POPSUGAR employees come from all kinds of backgrounds. Some speak five languages, some own their own music labels, and some design furniture on the side. We believe our diverse talents, interests, and experiences are what make POPSUGAR so unique. We're a fast-paced, social company where work and play mingle. Most people go to their day jobs and sneak in bits of POPSUGAR here and there, but living and breathing this stuff is what we get to do every day. We also can't complain about celeb sightings at the office, hackathons in Napa, daily taste testings, and the holiday party of the century.
With nearly two decades of experience as a digital media executive and entrepreneur, Brian Sugar is cofounder and CEO of POPSUGAR, the web venture he began with his wife, Lisa, in 2006. As CEO, he is responsible for the overall business strategy and growth of the company, which has steadily evolved into a leading global lifestyle brand with more than 75 million users worldwide, connecting women with their passions through content and commerce. Prior to taking over the world at POPSUGAR, Brian spent nearly three years as vice president and general manager of media at 2Wire, Inc., a home broadband provider, and held several management positions in the retail and commerce industries. From 1999 to 2001, he was chief web officer at Kmart's BlueLight.com and previously served as president of ecommerce at J.Crew and as founder of Neptune Interactive, a leading Internet service provider.
Lisa Sugar's passion for pop culture inspired her to start writing POPSUGAR in 2005. She decided to join forces with her husband, Brian, in 2006 to transform her hobby into the reality of POPSUGAR. Since then, as editor in chief, she has grown POPSUGAR into the No. 1 independent media and technology company for women. Driven by POPSUGAR's mission to help women live their happiest and healthiest lives, Lisa now oversees a team of 100+ content creators to bring to life must-know content across areas such as entertainment, celebrity, fashion, beauty, fitness, food, romance, parenting, and more. She is also the creator and curator of the beloved POPSUGAR Must Have subscription boxes, bringing the best of POPSUGAR into the homes of fans everywhere. Thanks to her vision and drive, POPSUGAR is today known for its distinct voice as well as its premium editorial and video content created and shared fresh daily.
Prior to POPSUGAR, Lisa served as a media planner at Goodby, Silverstein & Partners and at Young & Rubicam and began her career at Showtime and Fox. Lisa graduated with a degree in psychology and English from The George Washington University. She lives in San Francisco with her husband, three daughters, and Jack Russell Terrier.
As executive vice president of brand partnerships, Eileen Carty is responsible for developing branded content partnerships, display and video revenue streams, and marketplace awareness for POPSUGAR. Since joining POPSUGAR in 2008, Eileen has transitioned from East Coast sales for POPSUGAR, bringing a high degree of strategic insight and personable creativity to the post.
Prior to POPSUGAR, she established her reputation for building sales territories and strategies from the ground up at start-ups such as Glam, MySpace, and cars.com. Eileen earned a bachelor's degree from Fairfield University and an MBA from the Haas School of Business at UC Berkeley.
Eileen lives in Fairfield, CT, with her three beautiful children, amazingly supportive husband, and the newest member of the family, their dog, Gemma.
As a member of the engineering staff, Arthur Cinader is an active contributor to the development of POPSUGAR'S technology platform. Prior to being at POPSUGAR, Arthur served as director of product marketing for 2Wire, Inc.'s media business. Before joining 2Wire, Arthur was a founder of and software developer for Sugar Media, a digital media software company acquired by 2Wire. Arthur founded South West Corner Productions, a New York City-based software development company, where he signed and led development efforts for clients including Priceline, SlimFast, and Warnaco. Arthur spent more than a decade at J.Crew in various roles, including managing editor of the J.Crew catalog.
As executive vice president and general manager of POPSUGAR's ShopStyle, Melissa Davis leads the site's on-trend management and its partnerships and relationships for over 1,400 retailers, helping ShopStyle become the leading fashion shopping search engine, which influenced $1 billion in gross retailer sales in 2014. She also runs ShopSense, a blogging program with more than 10,000 participants.
Melissa has nearly a decade of digital media and commerce experience, and from 2007 to 2008, she served as director of business development at CNNMoney.com, where she managed strategic partnerships for digital content distribution and headed new technology integrations with mobile and video. She previously brought her skills to The Knot, a lifestage media and commerce company, focusing on its registry business unit in her role as senior manager of business development. Melissa began her career as an IT specialist for IBM after earning a BBA in management information systems at the University of Texas at Austin. She currently resides in San Francisco with her husband and two children.
With a unique "crossover" career as a content creator, Hollywood business executive, and digital media entrepreneur, David Grant serves as president of POPSUGAR Studios, which develops, produces, and distributes POPSUGAR's highly popular original video content. David joined POPSUGAR in 2009 when it acquired Shopflick.com, a venture-financed video ecommerce start-up that David cofounded.
David was previously president of Fox TV Studios, a major global studio producer of scripted, reality, and documentary television. During his tenure, the studio produced diverse and groundbreaking shows such as Golden Globe-winning drama The Shield, multiple Emmy and Peabody Award-winning sitcom Malcolm in the Middle, global hit reality series Temptation Island, and the Emmy-winning documentary series Biography. From 1991 to 1995, David was executive VP of the Fox Network, in charge of content acquisition; prior to that he played a key business development role in the start-ups of Fox Sports, NFL on Fox, FX Network, BSkyB in the UK, and STAR TV in Asia.
David holds a BA from UCLA and a JD from the University of California at Davis, where he served as executive editor of the Law Review.
Passionate about helping women lead more inspired lives, Anna Fieler serves as executive vice president of marketing for POPSUGAR. Anna leads a robust team in overseeing brand marketing, content strategy, PR, events, and digital marketing for all POPSUGAR brands including ShopStyle, POPSUGAR Must Have, and its lifestyle media properties.
Building brands that serve women has been a theme in Anna's 20-year marketing career. Anna's prior experiences include being the CMO of Stella & Dot and VP of marketing at Tiny Prints, where she built the brand from a niche upstart to a household name, resulting in a highly successful acquisition by Shutterfly. As an early pioneer of ecommerce, Anna spent seven years at eBay during its hypergrowth stage. Anna is a sought-after expert on social media, commerce, and mobile marketing. She is equally versed in traditional marketing, having started her career Mad Men-style on Madison Avenue at Ogilvy & Mather, where she was trained in the art of the three-martini lunch while stewarding an iconic American brand: Dove. Anna holds an MBA from Harvard Business School and graduated magna cum laude from Brown University. She lives in the San Francisco Bay Area with her husband and two children.
As VP of engineering for ShopStyle, Guillaume oversees development of ShopStyle's multiple applications. He leads a passionate team responsible for building innovative software for millions of shoppers worldwide.
After receiving a Master of Science in computer science from Polytech Marseille, Guillaume started his career as a software developer for Ariba, Inc. where he led various teams and projects for eight years. Born and raised in French Normandy, he is happy to now call San Francisco home.
Having joined in 2013 as the managing director of POPSUGAR Europe, Genevieve Kunst is responsible for overseeing the day-to-day operations and growth of the ShopStyle and POPSUGAR businesses in Europe. Genevieve has spent more than 15 years working across Europe in the ecommerce and mobile industries. Prior to joining ShopStyle, she served as the UK director of supply and merchandising for Thomas Cook Online and held multiple digital roles at Amazon, including head of business development, digital media, for Amazon Europe, rolling out its Look Inside product and launching Kindle internationally. Other positions in Europe included roles at T-Mobile, Bertelsmann, and the start-up Vitago. Genevieve started her career in her native US working for her family's textile business, Fabri-Quilt, Westdeutsche Landesbank, and as a management consultant at A.T. Kearney. Genevieve holds an MBA from The Wharton School of the University of Pennsylvania, an MA in international studies from The Lauder Institute at the University of Pennsylvania, and a BA in history from Carleton College.
Genevieve lives in London with her partner and little one but makes regular trips back to her hometown, Kansas City, to visit family and indulge in BBQ and the best doughnuts in the world!
As COO and CFO, Sean Macnew is responsible for financial strategy and direction for POPSUGAR. Prior to joining POPSUGAR in 2008, he spent five years at Symantec and VERITAS Software in M&A, business development, finance, and operating roles. His last role was as general manager of the NetBackup Realtime product group.
Sean began his career in investment banking for Goldman Sachs and Alex. Brown & Sons. As a banker he advised on M&A and financing transactions for technology clients, including the initial public offerings of eBay, E-Tek Dynamics, and Real Networks. He was also an early employee of Epinions, a consumer-review-powered shopping website acquired by eBay. Sean received a BA in computer science from Dartmouth College and an MBA from Stanford Business School, where he was an Arjay Miller Scholar.
Outside of work, Sean is passionate about the outdoors and enjoys hiking, surfing, and skiing with his wife and two kids.
As executive vice president of operations at POPSUGAR, Alex McNealey is responsible for the strategic management and business operations of advertising campaigns, including driving overall yield optimization, sales operations of POPSUGAR Must Have, the company's thriving subscription commerce business, as well as managing content operations for ShopStyle.
Prior to POPSUGAR, Alex held several key management roles at Cisco, including business manager of consumer products for North and South America. He segued to Cisco after serving as director of operations for nearly nine years at Pure Digital Technologies (later acquired by Cisco), the makers of the award-winning Flip camera. Alex started his career in operations and strategy positions with J.Crew and Bluelight.com (Kmart's online venture with Softbank). Alex holds a bachelor's degree from Cornell University.
As EVP of culture and corporate citizenship for POPSUGAR, Krista is responsible for perpetuating the company's values throughout the organization, ensuring clear and consistent internal communication, and designing and implementing the company's corporate citizenship efforts. Krista helped found POPSUGAR in 2006 alongside Lisa and Brian Sugar. Prior to her current role, Krista was EVP of editorial operations and worked alongside Founder and Editor in Chief Lisa Sugar to build POPSUGAR's editorial team, which now consists of over 100 content creators. Krista also previously served as POPSUGAR's VP of people. Prior to joining POPSUGAR, Krista worked at San Francisco investment bank Savvian Advisors, where she advised both public and private companies in M&A transactions and private equity financings. Prior to Savvian, Krista served as finance director at Sugar Media, a digital media software company, acquired by 2Wire in October 2003. Krista earned a bachelor's degree in business administration with a concentration in accounting from the University of Washington. She lives in San Francisco with her husband and two sons and is actively involved in Bay Area nonprofit group Tipping Point.
As VP of engineering for POPSUGAR Media, Mike leads the engineering team that builds awesome web, app, and video experiences for our content consumers, producers, and clients. Prior to POPSUGAR, Mike was the first employee and VP of technology at Centrify Corp., where he led the development of their core identity management product, built the engineering team, and helped sales grow from 0 to $30MM+. Mike also spent five years in the financial industry working on fraud detection for a Wells Fargo-funded start-up and as a systems architect at the bank itself. Mike started his career working on operating system graphics and pioneering Internet products at SCO and Netscape. Mike holds a BS in computer science from Cal Poly San Luis Obispo and completed a nine-month sabbatical at the MIT X Consortium developing video network protocols.
With wide-ranging management experience in business development, marketing, and sales, Jason Rhee is responsible for business intelligence and analytics at POPSUGAR. Prior to POPSUGAR, Jason was responsible for business development at Aviator Communications Corporation, previously spending two and a half years as product marketing manager for 2Wire's media business unit. He came to 2Wire through the acquisition of Sugar Media, where he was a founding employee.
Jason began his career at Andersen Consulting (now Accenture), serving clients in the automotive, government, chemical, and energy industries. Jason holds an MBA from the Kellogg School of Management at Northwestern University and a BS in electrical engineering from the University of Michigan.
With a blend of corporate and creative skills, Jen Wong leads business operations, business development, and strategic initiatives across POPSUGAR's growing media, ecommerce, and video assets. She is the day-to-day general manager for media and brings boundless energy and enthusiasm for all of the brands.
Prior to POPSUGAR, Jen held several management roles at AOL in the Huffington Post Media Group. She was the SVP/GM of AOL lifestyle sites, as well as the global head of business operations, covering product, acquisitions, and ad sales strategy. She previously worked as an associate partner in the media and entertainment practice at McKinsey & Company. Jen holds an MBA from Harvard Business School, an MS from Stanford University in engineering economic systems and operations research, and a BS from Yale University in applied mathematics (she likes school almost as much as she likes Scrabble).
She also serves on the board of BRIC Arts Media and Out4Undergrad.