content + commerce

POPSUGAR Inc. is a global media and technology company including lifestyle media publisher POPSUGAR and monthly subscription box POPSUGAR Must Have. Together, the brands attract 100 million monthly visitors worldwide, and inform, entertain, and inspire action through the content we create and the commerce we drive. What unites our businesses is the belief that it takes more than inspiration to live the life you want. That's why we not only create content that moves our audience, but also make it easier to take action on what's important to them — whether it's starting a new fitness routine or participating in a social cause.

global audience over 100 million


POPSUGAR reaches
1 in 3 female millennials

comScore, 2016


Our Mission

We bring together inspiration and action to empower you to live your fullest life.

Our Values

We are passionate. We move fast. We welcome change. We value our team. We love to win. We are fans.
We are supportive. We are kind. We are positive. We collaborate. We say cheers.


Our Brands

Informing, entertaining, and inspiring action through multi-platform content across entertainment, fashion, beauty, fitness, food and parenting.

Artfully curated monthly subscription boxes filled with covetable discoveries across fashion, beauty, home, and more.

Our Story

Lisa Sugar had a passion for celebrity news (especially everything Matt Damon) and blue handbags, and sensed a void in the market for fun, friendly, pop culture content. Her husband Brian had an equal passion for disrupting big industries through technology. In 2005, they shared a vision to modernize the newsstand by bringing readers the latest trending topics in pop culture in real-time. Over the last ten years, POPSUGAR has grown to encompass all lifestyle categories and POPSUGAR Must Have. Together they deliver on the Sugar's vision of creating the ultimate lifestyle brand for the digitally savvy generation.

Working With Us

We partner with many of the world's biggest and best brands to reach their business goals. Through POPSUGAR Bakery, our in-house content studio, we work with brands to develop integrated marketing solutions that span all marketing channels, from native advertising videos to events. We help brands reach and engage their customers through the content we create and commerce we enable.

Native Advertising Solutions

Full-service creative shop, develops immersive insight-driven marketing programs for brands who want to reach and engage women. Capabilities Include: Video Production, Original Photography, Digital and Mobile Experiences, Social Media Activation, Experiential Marketing, Premium Blogger Programs, and Talent Acquisition


POPSUGAR Studios, the video production arm of POPSUGAR, Inc., is the #1 producer of original online video lifestyle content, with over 300 million monthly views of its original series and nearly 4 billion views overall. Our videos are mobile-first and platform-first; we have been quick to innovate and optimize videos for platforms such as YouTube, Facebook, Snapchat, in addition to creating content for TV. Whether it's shows that make viewers laugh, style leaders who inspire them to look their best, or lifestyle experts who help them lead a happier, healthier life — we partner with brands to produce meaningful and entertaining content that we know our audience will love and share by the millions. Check out some of our latest videos here.

Making Headlines

Dana Avidan Cohn Joins POPSUGAR

Former InStyle-er Dana Avidan Cohn has joined POPSUGAR as executive style director. In her new role she'll report directly to Lisa Sugar, president and founder of POPSUGAR Inc…

PopSugar CRO Geoff Schiller Sells Social Video Like TV

PopSugar's young female readers are turning into young female viewers. What started out a decade ago as a celebrity news site has used its foothold to expand into a dozen verticals, including food, fitness and moms…

Popsugar, CFDA, Clare V. and The Great Partner for Coachella Brunch

Online platform Popsugar returns to Coachella for the third year with its Cabana Club programming during Weekend One, which includes a CDFA brunch on April 15 cohosted by Emily Current and Meritt Elliott of The Great and Clare Vivier of Clare V…

From Engaging Content to Brand Consultancy, PopSugar Helps Retailers Reach 1 in 3 Millennial Women

With more than 10 years of practice in refining a voice that speaks positively to young women and proprietary technology that makes sense of social media data, PopSugar is in a unique position to help drive brand awareness for retailers…

PopSugar CEO Says VR Is Overhyped, and Self-Driving Cars Will Scale. CES vet Brian Sugar shares thoughts from show floor.

Brian Sugar, co-founder and CEO of PopSugar, has spent the past 16 years attending CES and has seen a lot of tech come and go. So when he feels the pace of innovation around things like artificial intelligence and self-driving cars has never been more intense, you should probably take note…

How PopSugar's New Tool Will Help You Stay Ahead of Social Media Trends

On Facebook, the Trending Topics section can sometimes lead you astray. Aside from potential fake news articles, the topics aren't so much "trending" as they are "trending three days ago." Enter TrendRank…

How PopSugar's Founder Grew a Global Media Empire

PopSugar president and founder Lisa Sugar bought her first Birkin recently. And while we’ve seen our fair share of Hermès in the land of over-the-top Coveteur closets, this electric-blue bag in particular stands for a lot more than just a love for all things pretty and extremely well-made…

Brian Sugar, the co-founder and chief executive of PopSugar, has tasked himself with keeping the 10-year-old media company innovative. Here's precisely how he does it.

More than 10 years ago Lisa Sugar and her husband, Brian, founded PopSugar. Back then, it was a scrappy, bloggy website where Lisa posted her musings about fashion, celebrity, and, occasionally, technology…

How I Made It: Lisa Sugar grew a blog into a global media empire

Lisa Sugar, 40, is the founder and president of PopSugar, the global media company headquartered in San Francisco whose eponymous lifestyle website attracts more than 100 million visitors a month…

PopSugar Founder Lisa Sugar Celebrates Book Launch

Although fortunes are known to rise and fall in Silicon Valley, Lisa Sugar's success seems pretty sweet…

Q&A: PopSugar's Lisa Sugar on Expansion, Partnerships and What Sets Brands Apart Plus, her new book about her business journey

In 2005, Lisa Sugar started blogging about celebrities as a side project while working as a media planner at Goodby, Silverstein and Partners in San Francisco. Eleven years later, her blog, PopSugar, has expanded into a massive lifestyle media company with numerous content verticals, international sites and an ecommerce division…

Making Sense of Data Through Result-Proven Analytics with PopSugar

Some of today's most innovative brands are content publishers that are engaging customers with content in addition to finding smart ways to monetize their websites. For example PopSugar taps into big data…

PopSugar Gets Political

The upcoming U.S. elections are proving rich grounds for experimentation by digital platforms looking to grow their audience reach and influence. Digi lifestyle publisher and MCN Popsugar is the latest to confirm its involvement in political coverage of the presidential race via a collaboration with ABC-owned television stations…

This hack brings 'screenshot commerce' to Snapchat

Earlier this month, PopSugar, a leading online desintation geared toward millennial women, and Z Living, a fitness and health-focused linear TV network currently available on Verizon Fios, DISH, and Cablevision…

PopSugar's Snapchat Audience Is Growing, But Ad Revenue Is An Open Question

PopSugar is building a sizable audience on Snapchat, one that it hopes will attract advertisers in the near future…

PopSugar Is Making a Bigger Push Into News, Politics and Documentaries

For its third appearance at the Digital Content NewFronts, millennial women-focused PopSugar wants to show advertisers it's about more than just lifestyle content. Today, the publisher unveiled its slate of content…

ABC, Popsugar Team for Oscars Red Carpet Coverage

ABC has tapped Popsugar as a live streaming partner for its red-carpet coverage. The online publisher will be the exclusive fashion stream partner of ABC's Owned Television Stations for the On the Red Carpet at the Oscars live stream…

PopSugar CEO Brian Sugar: We don't want to run mobile banner ads

Women's lifestyle publication PopSugar is nearing a decade old. In that time, founder Brian Sugar has seen the ebb and flow of digital media. One early bet he's glad he made: Don't rely on display advertising…

PopSugar Gets New Look, Enters Middle East and China

PopSugar got a new look this week, and even though the site has done away with its poppy fuchsia logo, its "don't hate on my happy" ethos is still firmly in place…

PopSugar CEO Riffs on the Fall of Linear Media and the Rise of Virtual Reality

As the first day of CES 2016 wrapped, PopSugar founder and CEO Brian Sugar gave us a vigorous rundown of the media and tech he sees…

Women in Business: Lisa Sugar, co-founder and Editor in Chief of PopSugar

Lisa Sugar was moved by an insatiable appetite for celebrities and a passion for pop culture…

The 19 hottest power couples in tech

Brian and Lisa Sugar believe that working together is the key to a happy marriage…

The secret behind internet mega-hit PopSugar? Forget about work-life balance

The sweet and talented duo Lisa and Brian Sugar reveal how they created a must-read site for celebrity news…

Want even more? Check out our official press releases or take a look at our stats. Follow us on Twitter, or learn more about our audience.
get updated news and announcements from our corporate blog >>

When it's your job to create a culture of happiness for millions of women, happiness begins at home. At POPSUGAR, that means knowing you'll make an impact and have fun in the process. We hire talented people with diverse interests, who are passionate and thrive in a fast-paced environment. See what life at POPSUGAR is like here. If that sounds like you, please check out our job postings!

Leadership Team
- Board of Directors -
  • Arthur Cinader
    Founder & Executive Vice President
  • Michael Moritz
    Venture Capitalist, Sequoia Capital
  • Jonathan Kaplan
    Founder & CEO,
  • Brian Sugar
    Founder & CEO, POPSUGAR
Say hello
Say hello
San Francisco
111 Sutter Street,
16th Floor
San Francisco, CA
Los Angeles
3523 Eastham Drive
Culver City, CA
Sales & Marketing
5890 West Jefferson Blvd, Suite A
Los Angeles, CA
New York
386 Park Avenue South,
9th Floor
New York, NY
1 E Wacker Drive,
Suite 2650
Chicago, IL
2nd Floor, Moray House
23-31 Great Titchfield St.
London W1W 7PA
United Kingdom
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