content + commerce

POPSUGAR Inc. is a global media and technology company including lifestyle media publisher POPSUGAR, digital shopping platform ShopStyle, and monthly subscription box POPSUGAR Must Have. Together, the brands attract 100 million monthly visitors worldwide, and inform, entertain, and inspire action through the content we create and the commerce we drive. What unites our businesses is the belief that it takes more than inspiration to live the life you want. That’s why we not only create content that moves our audience, but also make it easier to take action on what’s important to them — whether it’s starting a new fitness routine or participating in a social cause.

global audience over 100 million

POPSUGAR, 2016

POPSUGAR reaches
1 in 3 female millenials

comScore, 2016

OVER 1 BILLION GLOBAL MONTHLY PAGE AND VIDEO VIEWS

POPSUGAR, 2016

MOBILE UNIQUE VISITORS HAVE GROWN 125% YOY

comScore, 2015

OVER $1B IN SALES FOR OUR RETAIL PARTNERS

POPSUGAR, 2016
Our Mission

We bring together inspiration and action to empower you to live your fullest life.

Our Values

We are passionate. We move fast. We welcome change. We value our team. We love to win. We are fans.
We are supportive. We are kind. We are positive. We collaborate. We say cheers.

We are POPSUGAR.

Our Brands

Informing, entertaining, and inspiring action through multi-platform content across entertainment, fashion, beauty, fitness, food and parenting.

The leading style destination to search, find, and buy the latest trends in one convenient shopping experience.

Artfully curated monthly subscription boxes filled with covetable discoveries across fashion, beauty, home, and more.

Our Story

Lisa Sugar had a passion for celebrity news (especially everything Matt Damon) and blue handbags, and sensed a void in the market for fun, friendly, pop culture content. Her husband Brian had an equal passion for disrupting big industries through technology. In 2005, they shared a vision to modernize the newsstand by bringing readers the latest trending topics in pop culture in real-time. Over the last ten years, POPSUGAR has grown to encompass all lifestyle categories, including the ShopStyle and POPSUGAR Must Have brands. Together they deliver on the Sugar’s vision of creating the ultimate lifestyle brand for the digitally savvy generation.

Working With Us

We partner with many of the world’s biggest and best brands to reach their business goals. Through POPSUGAR Bakery, our in-house content studio, we work with brands to develop integrated marketing solutions that span all marketing channels, from native advertising videos to events. ShopStyle moves the needle for retail partners by driving direct and measurable traffic and sales. We help brands reach and engage their customers through the content we create and commerce we enable.

Native Advertising Solutions

Full-service creative shop, develops immersive insight-driven marketing programs for brands who want to reach
and engage women.


Capabilities Include: Video Production, Original Photography, Digital and Mobile Experiences, Social Media Activation, Experiential Marketing, Premium Blogger Programs, and Talent Acquisition

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Retail Solutions

ShopStyle’s commerce experts drive measurable results through unique merchandising opportunities.


Become one of our select partners and your brand will have the opportunity to reach millions of influential shoppers via the web, mobile, video, email, social media, and more.

RETAIL REQUEST FORM
POPSUGAR Studios

POPSUGAR Studios, the video production arm of POPSUGAR, Inc., is the #1 producer of original online video lifestyle content, with over 135 million monthly views of its original series and nearly 4 billion views overall. Our videos are mobile-first and platform-first; we have been quick to innovate and optimize videos for platforms such as YouTube, Facebook, Snapchat, in addition to creating content for TV. Whether it's shows that make viewers laugh, style leaders who inspire them to look their best, or lifestyle experts who help them lead a happier, healthier life — we partner with brands to produce meaningful and entertaining content that we know our audience will love and share by the millions. Check out some of our latest videos here.

Making Headlines

PopSugar Is Making a Bigger Push Into News, Politics and Documentaries

For its third appearance at the Digital Content NewFronts, millennial women-focused PopSugar wants to show advertisers it's about more than just lifestyle content. Today, the publisher unveiled its slate of content…

Jhene Aiko to Perform at POPSUGAR'S Coachella Party (Exclusive)

Coachella is about two weeks away, and even if you can't score tickets to the annual music festival, there's always the never-ending list of parties that are worth trying to hit up in the desert.…

PopSugar Taps Geoff Schiller as Chief Revenue Officer

PopSugar Inc., which publishes PopSugar and digital shopping site ShopStyle, has hired Geoff Schiller as chief revenue officer for the media brand. Schiller will report to PopSugar Inc. chief executive Brian Sugar…

PopSugar Will Now Create Health and Fitness Content for TV

You may not have heard of the TV network Z Living. It's a health and fitness channel available in eight countries and is affiliated with Indian conglomerate Zee Entertainment, but has yet to make a meaningful dent stateside…

ABC, Popsugar Team for Oscars Red Carpet Coverage

ABC has tapped Popsugar as a live streaming partner for its red-carpet coverage. The online publisher will be the exclusive fashion stream partner of ABC's Owned Television Stations for the On the Red Carpet at the Oscars live stream…

PopSugar CEO Brian Sugar: We don't want to run mobile banner ads

Women’s lifestyle publication PopSugar is nearing a decade old. In that time, founder Brian Sugar has seen the ebb and flow of digital media. One early bet he’s glad he made: Don’t rely on display advertising…

PopSugar Wants to Become the Mobile Shopping Cart for Fashion

PopSugar Inc. wants to build a universal shopping cart for fashion-related mobile commerce. The female-focused content company has already built a sizable affiliate marketing business through ShopStyle…

PopSugar Gets New Look, Enters Middle East and China

PopSugar got a new look this week, and even though the site has done away with its poppy fuchsia logo, its "don’t hate on my happy" ethos is still firmly in place…

PopSugar CEO Riffs on the Fall of Linear Media and the Rise of Virtual Reality

As the first day of CES 2016 wrapped, PopSugar founder and CEO Brian Sugar gave us a vigorous rundown of the media and tech he sees…

Women in Business: Lisa Sugar, co-founder and Editor in Chief of PopSugar

Lisa Sugar was moved by an insatiable appetite for celebrities and a passion for pop culture…

PopSugar's ShopStyle driving revenues for fashion brands

PopSugar's chasing celebrities and sales — and driving more than a billion dollars in revenues for fashion brands…

The 19 hottest power couples in tech

Brian and Lisa Sugar believe that working together is the key to a happy marriage…

The secret behind internet mega-hit PopSugar? Forget about work-life balance

The sweet and talented duo Lisa and Brian Sugar reveal how they created a must-read site for celebrity news…

PopSugar Launches Full-Service Unit The Bakery

Want to know what women want? Lifestyle company may have the answer…

The Today Show Features Recipe from PopSugar's Brandi Milloy

If you're craving Chinese take-out but want to nix the extra calories that are so often packed into restaurant meals…

Want even more? Check out our official press releases or take a look at our stats. Follow us on Twitter, or learn more about our audience.
get updated news and announcements from our corporate blog >>
Work at POPSUGAR

When it’s your job to create a culture of happiness for millions of women, happiness begins at home. At POPSUGAR, that means knowing you’ll make an impact and have fun in the process. We hire talented people with diverse interests, who are passionate and thrive in a fast-paced environment. See what life at POPSUGAR is like here. If that sounds like you, please check out our job postings!

SEE JOBS
Leadership Team
- Board of Directors -
  • Arthur Cinader
    Founder & Executive Vice President
  • Michael Moritz
    Venture Capitalist, Sequoia Capital
  • Jonathan Kaplan
    Founder & CEO,
    THE MELT
  • Brian Sugar
    Founder & CEO, POPSUGAR
Say hello
Say hello
San Francisco
111 Sutter Street,
16th Floor
San Francisco, CA
94104
Los Angeles
3523 Eastham Drive
Culver City, CA
90232
New York
386 Park Avenue South,
9th Floor
New York, NY
10016
Chicago
1 E Wacker Drive,
Suite 225
Chicago, IL
60601
London
2nd Floor, Moray House
23-31 Great Titchfield St.
London W1W 7PA
United Kingdom
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