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POPSUGAR is a global women's lifestyle brand focused in media, commerce, and technology. Our mission is to connect women with new entertainment, products, and experiences they're most passionate about.
POPSUGAR is the go-to destination for the biggest moments, the hottest trends, and the best tips in entertainment, celebrity, fashion, beauty, fitness, food, and parenting.
In addition to the best original lifestyle content, POPSUGAR's growing portfolio of commerce brands includes ShopStyle, the leading fashion search engine, and POPSUGAR Must Have, a monthly subscription box featuring editor-curated products. Since its inception, POPSUGAR has focused on an audience of women 18-40 and has incomparable expertise in understanding their interests, needs, and behaviors. POPSUGAR draws over 41M users worldwide, 46M live and on-demand video views, and over half a billion in annual retail revenue.
Lisa Sugar’s passion for pop culture inspired her to start writing POPSUGAR in 2005. She decided to join forces with her husband Brian in 2006 to transform her hobby into the reality of POPSUGAR Inc. Since then, as Editor–in–Chief, she has grown POPSUGAR into the #1 publisher of original content for women. Driven by POPSUGAR’s mission to help women live their happiest and healthiest lives, Lisa now oversees a team of +100 content creators to bring to life must–know content across areas such as entertainment, celebrity, fashion, beauty, fitness, food, romance, parenting, and more. She is also the creator and curator of the beloved POPSUGAR Must Have boxes so that she could bring the best of POPSUGAR into the homes of fans everywhere. Thanks to her vision and drive, POPSUGAR is today known for its distinct voice as well as its premium editorial and video content created and shared fresh daily.
Prior to POPSUGAR, Lisa served as a media planner at Goodby, Silverstein & Partners and at Young & Rubicam and began her career at Showtime and Fox. Lisa graduated with a degree in Psychology and English from The George Washington University. She lives in San Francisco with her husband, three daughters and Jack Russell.